New Age Scoring Techniques For New Age Marketers

In the world of KPIs and executive summaries, where everyone is hard pressed for time, making sense out of data deluge can be tedious. In this context, significance of “Lead Scoring” in prioritizing leads & measuring campaign success has been widely agreed upon.However, same cannot be said about consensus on “Lead Scoring” practices and norms. While, the old and beloved “BANT” is still the most used scoring norm, there are many views that passionately point out the limitations of “BANT”. But they haven’t yet concurred on a single, comprehensive yet flexible standard.