Mid-Size Business and the Future of Marketing Automation
By David M. Raab, Raab Associates
The marketing automation space is one of the fastest growing software categories and players continue to evolve. Raab Associates predicts that the industry’s revenues will grow 50% in 2013. While some vendors will become integrated marketing automation platforms designed to run all of marketing, some sales and service functions, others will become specialists focussed on companies with particular requirements.
Small and mid-size businesses ($5 million to $500 million revenue) are at the heart of the industry, generating nearly 60% of its income. This whitepaper will help marketers at small and mid-size businesses understand the future of this industry and how this affects their own system selection. “If you’re still not using a marketing automation system, now’s the time to start”, says David M. Raab.
About the Author:
David M. Raab has over 30 years of experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is the author of the Raab Guide to Demand Generation Systems and The Marketing Performance Measurement Toolkit.
Download Raab Associates’ Mid-Size Business and the Future of Marketing Automation
This whitepaper is sponsored by LeadFormix.