How to Make a Smashing B2B Content Marketing Plan

LeadFormix takes you through every step of how to make a smashing B2B content marketing plan. In this document you will find how to do content planning, content creation, distribution, promotion and tracking of content.

We cover:

• Content Marketing – an Integral Part of Inbound Marketing
• Build a Content Marketing Plan - Set Your Company Goals
• What Are the Essential Elements in a Content Marketing Plan?
• Content Creation:
  

    - Why Do You Need a Content Calendar?
    - How to Make a Content Marketing Calendar? Some Samples You Can Use
    - Content Formats – What Works Best?
    - How to Make Your Content Engaging?

• Distribution & Promotion:
  

    - How to Distribute and Promote Your Content?

• Tracking:

    - Calculate Returns on Your Content Marketing