LeadFormix White Papers

Title : New Age Scoring Techniques For New Age Marketers

Summary:

In the world of KPIs and executive summaries, where everyone is hard pressed for time, making sense out of data deluge can be tedious. In this context, significance of “Lead Scoring” in prioritizing leads & measuring campaign success has been widely agreed upon. However, same cannot be said about consensus on “Lead Scoring” practices and norms. While, the old and beloved “BANT” is still the most used scoring norm, there are many views that passionately point out the limitations of “BANT”. But they haven’t yet concurred on a single, comprehensive yet flexible standard.

There is a need to move from traditional scoring techniques based simply on BANT to a new scoring model fit for new age marketers. This whitepaper sheds light on the factors that should be considered while designing lead scoring methodologies for present day marketers.
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Title : Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Summary:

Marketing Automation 2.0 is all about 'collaboration' leveraged to produce leads and accelerate the marketing and sales process at multiple levels. Rather than existing in silos, marketing, sales, channels, and partners can all share a unified'opportunity view', establish a more productive deal-flow, and drive success as measured in leads converted to sales opportunities.
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Title : Email Campaign Best Practices

Summary:

Email as a marketing channel is an effective medium as it offers flexibility, quicker results and higher ROI. It has now become an intrinsic part of most B2B enterprises’ sales and marketing strategies and a critical channel for lead generation and lead nurturing campaigns. This white paper offers you the Best Practices in Email marketing and key do’s and Don’ts.
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Title : Marketing Automation Checklist

Summary:

This is how Wikipedia defines Marketing Automation -“The use of a marketing automation platform streamlines sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. Marketing Automation has a focus on lead generation with targeted marketing programs to drive awareness and interest in a company´s products and/or services and nurture leads from first interest through to sale.” A simple analogy would be to think of Marketing Automation is as a platform for automating & managing marketing campaigns and process. In a B2B organization, marketing campaigns are run to build awareness for the product or solution with an objective to generate prospects for the product or solution. Marketing Automation tools can help in understanding a prospect´s mind and analyze behavior in context of a purchase cycle. This helps in easily structuring interactions with the prospect both in terms of nurturing and lead generation. And the added advantage is that all this can be achieved without need for manual intervention.
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