Whitepapers

Title : Beginner’s Guide to PPCs

Summary:

Are you new to pay per click campaigns or PPCs? Planning is essential to a successful PPC strategy.

We help you plan out everything. We suggest goals you could adopt for your campaign, ways to organize your PPC account, how to select keywords and negative keywords, nine tips for your bidding strategy and ways to improve your quality score.

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Title : Mid-Size Business and the Future of Marketing Automation

Summary:

The marketing automation space is one of the fastest growing software categories and players continue to evolve. Raab Associates predicts that the industry’s revenues will grow 50% in 2013. While some vendors will become integrated marketing automation platforms designed to run all of marketing plus some sales and service. Others will be specialists who focus on companies with particular requirements.

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Title : Demand Generation Professional Handbook

Summary:

Is your demand generation engine firing on all cylinders? Are your demand generation programs aligned with your organization’s revenue goals? Are your programs producing enough quality leads? Are your sales and marketing organizations aligned? If your answer is “no” to any of these questions...

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Title : Why Companies Need Marketing Automation

Summary:

Marketing automation is known to bring in more qualified leads, raise the engagement rate and increase revenues, while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns. Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.

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Title : How to Make a Smashing B2B Content Marketing Plan

Summary:

LeadFormix takes you through every step of how to make a smashing B2B content marketing plan. In this document you will find how to do content planning, content creation, distribution, promotion and tracking of content.

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Title : 7 Must-Do Demand Generation Tactics

Summary:

Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world. Here we list seven indispensable demand generation tactics you must try.

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Title : Tips and Tricks to Balance Lead Quantity and Quality

Summary:

Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.

A recent Sirius Decisions’ survey says top-performing companies are replacing the traditional “more is more” sales pipeline approach with an emphasis on higher-quality leads.

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Title : Webinars - A Best Practice Guide

Summary:

B2B marketers rate webinars as one of the top lead generating tools right up there with email newsletters, white papers and thought leadership articles, according to the 2012 MarketingSherpa Lead Generation Benchmark Survey. Webinars serve as a great educational platform to demo your product or service. It can also be a great way to build relationships, credibility and generate leads. Webinars are far more effective for generating immediate leads than social media and not that difficult to execute.

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Title : Marketing Automation - How to Get Started

Summary:

Demand generation is increasingly complex and requires precise measurements to fine-tune and scale your marketing processes. You can operate manually on a very small scale, but any lead generation campaign that involves a large number of prospects and multiple touch points over a time span will require a marketing automation solution.

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Title : Tips and Tricks to Get Leads From Your Corporate Blog

Summary:

A number of companies have seen a jump in their leads and conversion rate through their corporate blog. How can you get there? We give you tips and tricks covering must-haves elements, promotion and tracking.

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Title : Is Your Website Conversion Ready? A Checklist

Summary:

A website is a great way to capture leads. It is on 24/7 and does not even take a Christmas break. Here’s a comprehensive checklist to optimize your website, so it is conversion ready. We run you through everything from content, design, call to action buttons, toolbars, SEO, effective landing pages to marketing automation.

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Title : 7 Steps to Get Going With Google+

Summary:

If you have ignored Google+ so far, you are doing so at your own risk. In November 2011, Google+ rolled out business pages. Since then everyone from Bank of America to Broadcom to Bombardier has a presence on it.

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Title : 9-Step Guide to Leverage Pinterest for B2B Marketing

Summary:

Pinterest has been the rage in recent months with its jaw dropping growth statistics. No longer can you dismiss it as something for middle-aged moms from the Midwest to put up pretty pictures of their favorite recipes, furniture, and fashion. We at LeadFormix have put together a 9 step guide on how you can ride this latest social media wave.

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Title : Email Newsletters for Lead Nurturing - LeadFormix Best Practices

Summary:

Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead generation and lead nurturing benefits, e-Newsletters can reap revenue benefits when appropriately timed and contain content that can influence and impact a reader's purchasing decision.

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Title : SEO Techniques For Higher Visibility - LeadFormix Best Practices

Summary:

How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

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Title : Creating Effective Landing Pages - LeadFormix Best Practices

Summary:

The rapid growth of the Internet has made today's buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy. One of the most effective tactics marketers employ to capture their prospects' attention is to use "Landing Pages".

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Title : B2B Social Media Marketing

Summary:

Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually on social media by 2014. With the rise of new social media channels everyday (Pinterest, the new revolution in social media, grew by 4,000% in the last 6 months receiving 11 million unique visitors in Jan 2012 alone), B2B marketers have to keep themselves informed and use innovative tactics to leverage social media. If done right, social media marketing has the potential of bearing rich rewards.

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Title : New Age Scoring Techniques For New Age Marketers

Summary:

In the world of KPIs and executive summaries, where everyone is hard pressed for time, making sense out of data deluge can be tedious. In this context, significance of “Lead Scoring” in prioritizing leads & measuring campaign success has been widely agreed upon. However, same cannot be said about consensus on “Lead Scoring” practices and norms. While, the old and beloved “BANT” is still the most used scoring norm, there are many views that passionately point out the limitations of “BANT”. But they haven’t yet concurred on a single, comprehensive yet flexible standard.

There is a need to move from traditional scoring techniques based simply on BANT to a new scoring model fit for new age marketers. This whitepaper sheds light on the factors that should be considered while designing lead scoring methodologies for present day marketers.

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Title : Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Summary:

Marketing Automation 2.0 is all about "collaboration" leveraged to produce leads and accelerate the marketing and sales process at multiple levels. Rather than existing in silos, marketing, sales, channels, and partners can all share a unified "opportunity view", establish a more productive deal-flow, and drive success as measured in leads converted to sales opportunities.

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Title : Email Campaign Best Practices

Summary:

Email as a marketing channel is an effective medium as it offers flexibility, quicker results and higher ROI. It has now become an intrinsic part of most B2B enterprises’ sales and marketing strategies and a critical channel for lead generation and lead nurturing campaigns. This white paper offers you the Best Practices in email marketing and key do’s and don’ts.

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Title : Marketing Automation Checklist

Summary:

Looking to buy a marketing automation solution?

With the market flooded with a lot of marketing automation software and tools, it is important to sift the grain from the chaff and ensure you make a wise and informed decision. As a prospective buyer, you should have a set of objectives before you start identifying vendors. Make sure the solution you choose is in line with the marketing objectives your organization/you set. Make a checklist of features and services you need to evaluate if the vendors provide all these and more.

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