You are invited to LeadFormix's next webinar:
A Goldmine in the Funnel: Leveraging PPC to Power Up all
Thursday, November 15, 2012
11:00 AM PST
PPC programs are often treated like the runt of the marketing litter, while "real" marketing uses sexier mediums. But if planned well and executed carefully, PPC programs can be quite the accidental goldmine. Don't know where the goldmine is? Join Jonathan Young, one of the pioneers of online advertising and Managing Director of SwiftPartners LLC for a 60-minute webinar to learn how.
You will learn how to:
- Conduct strategic messaging research using carefully constructed PPC text ads.
- Use the results of this research to increase response rates for non-PPC lead generation.
- Use the best back-end tools for PPCs.
About the presenter:
Jonathan Young, Managing Director, SwiftPartners LLC.
Jonathan Young is Managing Director of SwiftPartners LLC, a lead and demand generation agency in the San Francisco Bay area. He comes from an advertising background, having been a Vice President at McCann-Erickson. As a Partner at the pioneering web agency PoppeTyson, Jonathan oversaw development of the first integrated campaigns to utilize what are now standard practices like ad banners and landing pages. He founded SwiftPartners on the premise that strategic marketing programs should first be conducted online to evaluate their ability to move prospects before translating that learning to other media.