LeadFormix

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What Businesses Need to Know About the
Future of Marketing Automation

Wednesday, February 20, 2013

11:00 AM PST

B2B marketing automation is growing at more than 50% per year.Yet many marketers struggle with selecting the right system and successful deployment. This session will explore how industry vendors are changing their products to better meet customer needs. It will help marketers understand the best strategies for marketing automation while reducing implementation risks.

We feature a case study of Utah-based Lingotek as it adopted & implemented LeadFormix’s marketing automation platform. Lingotek, the Translation Network and leader in collaborative translation solutions, was selected as one of Gartner's Cool Vendors in Content Management, 2012.

You will learn:

  • How Lingotek successfully deployed a marketing automation solution - requirements, challenges, processes and tactics.
  • The gap between promises and reality in marketing automation.
  • Why looking at usability isn’t enough.
  • The reasons for changes in marketing automation products.
  • Why marketing automation platforms aren’t for everyone.
  • Best deployment strategies for marketers.

Presenters:

David M. Raab, Principal, Raab Associates

David M. Raab has been using, consulting, and writing about marketing automation for more than 30 years. Mr. Raab’s clients have included major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. He is author of the Marketing Performance Measurement Toolkit and B2B Marketing Automation Vendor Selection Tool. Mr. Raab has published hundreds of articles and blog posts and presented at conferences and workshops around the world.

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Calvin Scharffs, VP of Marketing and Product Development, Lingotek

Calvin Scharffs has over 20 years of experience managing products, sales, marketing, operations, and personnel. His experience ranges from work with a Fortune 500 companies to small start-ups. Calvin is currently VP of Marketing and Product Development for Lingotek. Prior to Lingotek, he has held management roles in Sendside, McCann Worldgroup, Compliance Information Systems and Digital Planet.

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