What will marketing automation look like five years from now? Will it fuse into CRM or CMS? Look into the crystal ball with David M. Raab of Raab Associates in our upcoming webinar.
You will learn:
- How marketing automation products will change and why.
- How Lingotek deployed a marketing automation solution.
- The gap between promises & reality in marketing automation.
- Why just usability isn’t enough.
- Marketing automation isn’t everyone’s cup of tea.
Topic
What Businesses Need to Know About the Future of Marketing Automation
Date
Thursday, 14 March, 2013
Time
11:00 AM - 12:00 PM PDT
Webinar Registration
Presenters
David M. Raab
PRINCIPAL, RAAB ASSOCIATES
David M. Raab has been using, consulting, and writing about marketing automation for more than 30 years. Mr. Raab’s clients have included major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. He is author of the Marketing Performance Measurement Toolkit and B2B Marketing Automation Vendor Selection Tool. Mr. Raab has published hundreds of articles and blog posts and presented at conferences and workshops around the world.
Calvin Scharffs
VP OF MARKETING AND PRODUCT DEVELOPMENT, LINGOTEK
Calvin Scharffs has over 20 years of experience managing products, sales, marketing, operations, and personnel. His experience ranges from work with a Fortune 500 companies to small start-ups. Calvin is currently VP of Marketing and Product Development for Lingotek. Prior to Lingotek, he has held management roles in Sendside, McCann Worldgroup, Compliance Information Systems and Digital Planet.