A webinar on

"Why B2B Leads from
Social Media Are More like Joe Biden
than Lady Gaga"

Find out how to qualify and convert leads
from social media

Business brands are increasingly investing resources in social media to generate and convert sales leads. Part boot camp, part advanced workshop, this webinar will start by defining what a lead is — and what it isn’t. We’ll present ways to qualify and convert leads acquired from social media platforms, including tips on integrating your lead prospecting across all of your marketing activities. We’ll wrap with our “Social Media Lead Creed” to help you keep your lead efforts focused as your social media strategy moves forward.

Date : Thursday, August 19, 2010 Time: 11:00 am PDT

Neil Glassman is a digital and linear media marketing strategist who delivers improved new customer acquisition and enhanced customer retention. He has helped turn startup underdogs into wonderdogs and guided underperforming brands through their mid-life crisis. Glassman blogs about social media marketing and advertising for Social Times. Based in New York City, he’s a pretty good cook.