A Webinar on

1. Performance-based agency compensation is certainly about paying only for positive results. But it is also about forming long-term, mutually beneficial client-agency relationships built around common goals.


2. One major concern with performance-based compensation is that marketing results are difficult to measure, making a win-win compensation model overly complex or difficult to negotiate.


3. This webinar will discuss
   1. The role of project management in marketing project definition
   2. Selection of assignments best suited for performance-based agreements
   3. Science of marketing versus the art of sales
   4. Pay for performance compensation models
   5. True shared risk
   6. The importance of creativity and flexibility in negotiations
   7. Legal and contractual considerations

Date : September 28, 2010 Time: 11:00 am PDT

Ben Bradley, known for wearing plaid and sweater vests before they were popular, Ben Bradley is founder and managing director of Macon Raine, Inc. As an avid indoorsman, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.