Sales and Marketing alignment continues to be a major concern for top management, especially when company survival in a tough economic climate depends on the efficiency and effectiveness of its revenue engine.
Many companies have tried to align Sales and Marketing using re-organization, new hires, training, team-building exercises, and technology. Typically, the results are less than spectacular and are short-lived.
Besondy and Eppel present an interactive, inspiring, and thought-provoking talk every executive responsible for top-line results can relate to and learn from:
- Why should companies be concerned with nonalignment in Sales and Marketing?
- Calculating the Alignment Index™ and the cost of mis-alignment
- What is true alignment?
- What results can be expected from effective alignment?
- Why do most attempts to achieve alignment fall short?
- A sure-fire way to align Marketing and Sales processes almost overnight
- Why it’s not enough just to align the processes?
- Transforming trust, communication, accountability, and commitment
- What can be learned from companies that have created revenue breakthroughs?
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| Presenters |
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| Charles Besondy, Author, Speaker and President, Besondy Consulting & Interim Management, LLC |
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Besondy works with company owners and senior management to transform the contribution that the Marketing function makes to revenue.
Serving as management consultant, coach, or interim executive, he provides marketing strategies, revenue plans, marketing training, and leadership for small and mid-tier clients across Texas and North America.
Besondy is co-author of the book on the effective use of interim managers, "Leadership On Demand: How Smart CEO’s Tap Interim Management to Drive Revenue”. He is also author of two business blogs, The Sales Funnel Fanatic and One Riot – One Ranger. |
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| Richard Eppel, Principal, Strategic Momentum, Inc. |
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Eppel works with CEOs, company owners and senior management to significantly improve business performance by improving their strategies, systems, processes, and team dynamics to enable breakaway innovation. Eppel has over ten years of consulting experience across a number of industries.
Engagements focus on helping executives improve revenue growth through strategy reformulation, improve profits through business process design focused on productivity and innovation, create an engaged and empowered organization capable of achieving breakthroughs, and building a high-performance organizational culture capable of effectively responding to a rapidly changing marketplace. |
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