Best Practices in Marketing Validation

A Webinar on

Best Practices in Marketing Validation

Lead generation and management is certainly a critical business process challenge. Solutions from companies like LeadFormix are essential in the new world order for go-to-market excellence. However, often the problem begins upstream. Very few companies take a disciplined approach in validating market demand for their products and services before putting them on the price list and turning them over to the sales and distribution team for sales execution.

Regardless of how talented the sales team may be and how aggressive the approach, a poorly conceived product offering will inevitably lead to disappointing results, if not outright failure.

In this Webinar, learn a simple but effective framework that will help you to systematically determine what your market truly needs and wants. The process is designed to move at the speed of business and to
cost-effectively get to a go/no-go decision quickly and with a high degree of confidence.

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Mike Grandinetti

Mike Grandinetti's has over 20 years of experience as a serial entrepreneur, 15 years as a board advisor across many product and market categories in the US, Europe and Canada and five years as a corporate entrepreneur in successfully launching five companies (including two listed on the NASDAQ and one ranked the Fastest Growing in the US in its category).

He is a mentor in numerous global programs including IBM Smart Camp, Tech Stars, SEED Camp and the Founders Institute. He is a frequent keynote speaker and panel moderator on a range of topics including business model innovation, cloud computing, best practices in Go-to-Market and raising venture capital.