Webinar

Title: List building on steroids: How to build, manage and maintain lists for your demand generation program

Summary: Demand generation is the new buzzword of the day and every B2B organization wants in on it. Marketing departments have tried to transform existing processes, hire new specialists, invest in new tools, all in a bid to jump on the demand gen bandwagon.

So what is a strategy? Putting it simply, it is using a point (or points) of leverage to your advantage over your competitors. A product strategy is therefore focusing on a core concept where you have a competitive advantage to attract buyers. That core concept could involve your brand, various pieces of content, price, market reach or some other area where you possess a key competitive advantage. But if you think about it, demand generation ultimately boils down to 'the list'. A demand generation program is only as good as its list. Whether it is top of the funnel lead generation activity or middle of the funnel lead nurturing activity, a good list is critical to the success of any program.

Speaker:

Steve Clegg co-founded Winsby Inc in 2003. Winsby uses research based marketing and sales programs to drive profitable revenue and market share growth for their clients. These programs are used for ongoing businesses, product introductions and market expansions.

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