Webinar

Title: Defining your strategy with effective market research

Summary: When management talks about strategy, they usually mean tactics or goals. If your strategy is to grow revenue year-over-year by 10%, or to spend more on pay-per-click campaigns, then you’re not really talking about strategy. Growing revenue is great, but just stating that you want to grow it is a goal, not a strategy. Along that vein, investing more in search-engine marketing or direct mail could be part of a broader strategy, but by themselves they are just tactics.

So what is a strategy? Putting it simply, it is using a point (or points) of leverage to your advantage over your competitors. A product strategy is therefore focusing on a core concept where you have a competitive advantage to attract buyers. That core concept could involve your brand, various pieces of content, price, market reach or some other area where you possess a key competitive advantage.

Speaker:

Joe Leider: I have worked for 10 years in market research, analysis, marketing automation and visual analytics. My clients have spanned consumer magazines, business publishers, consumer software, business software and a major hard-drive producer. I enjoy helping information and subscription-based companies with independent, actionable market research and strategic guidance. I firmly believe in using the scientific method in every project, formulating a hypothesis as to which strategy will work best for a client, then testing that hypothesis through primary research methods.

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Title: Engage with your Leads in a Snap using LeadFormix and SnapEngage

Summary: LeadFormix-SnapEngage Integration leverages on the power of lead analytics derived from LeadFormix and the live chat capability offered by SnapEngage so companies can have an informed chat with their leads!

Speaker:

Chris Viéville Community Manager at SnapEngage

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Title: Using Drip Marketing to Solve B2B Marketers Most Pressing Challenges

Summary: Drip marketing means creating and freely sharing information so that you can convert prospects into leads and these leads into customers. The main goal is to get the prospect to give you permission to deliver content to them via email, webinar, video, social media channels or any other way people like to receive information. With regular exposure and contact, you can build a relationship and trust with your prospects and leads, providing multiple opportunities for conversion. Drip marketing involves delivering requested information with independent value that creates trust, credibility and authority for your business.

Speaker:

Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape. A highly entrepreneurial and creative information professional, Jim has spent his entire career helping firms use content to build and develop new markets, generate and nurture leads, and foster customer loyalty.

Speaker:

Francis joined LeadFormix in 2011. He is responsible for helping clients develop and execute successful online marketing campaigns to maximize ROI from leveraging the LeadFormix platform. LeadFormix’s SEO, SEM, email and webinar marketing professional services help clients generate more qualified leads and reduce their cost per conversion.

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