A rain machine uses a combination of inbound, outbound, content development, CRM and marketing automation tools. It drives traffic to your website, gives prospects more reasons to consider your solution. It reduces the cost of sales and woos leads until they are ready to be sold.
Listen to this recorded video presentation by Chuck McMurray, a client-in-residence with B2B marketing agency Macon Raine, that discusses methods for building your own rain machine.
Chuck McMurray client-in-residence with Macon Raine, Inc.
Chuck McMurray is a client-in-residence with Macon Raine, Inc. – a B2B marketing agency that specializes in CRM and marketing automation campaigns. Chuck is also a business development architect with California-based Alteryx – a business intelligence (BI) technology that lets users easily invent smart and extensible software applications to solve data analysis problems and make decisions.
What will marketing automation look like five years from now? Will it fuse into CRM or CMS? Look into the crystal ball with David M. Raab of Raab Associates in our upcoming webinar.
David M. Raab Principal, RaaB Associates
David M. Raab has been using, consulting, and writing about marketing automation for more than 30 years. Mr. Raab’s clients have included major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. He is author of the Marketing Performance Measurement Toolkit and B2B Marketing Automation Vendor Selection Tool. Mr. Raab has published hundreds of articles and blog posts and presented at conferences and workshops around the world.
Calvin Scharffs VP of Marketing and Product Development, Lingotek
Calvin Scharffs has over 20 years of experience managing products, sales, marketing, operations, and personnel. His experience ranges from work with a Fortune 500 companies to small start-ups. Calvin is currently VP of Marketing and Product Development for Lingotek. Prior to Lingotek, he has held management roles in Sendside, McCann Worldgroup, Compliance Information Systems and Digital Planet.
Summary: PPC programs are often treated like the runt of the marketing litter, while "real" marketing uses sexier mediums. But if planned well and executed carefully, PPC programs can be quite the accidental goldmine. Don't know where the goldmine is? Join Jonathan Young, one of the pioneers of online advertising and Managing Director of SwiftPartners LLC for a 60-minute webinar to learn how.
Jonathan Young is Managing Director of SwiftPartners LLC, a lead and demand generation agency in the San Francisco Bay area. He comes from an advertising background, having been a Vice President at McCann-Erickson. As a Partner at the pioneering web agency PoppeTyson, Jonathan oversaw development of the first integrated campaigns to utilize what are now standard practices like ad banners and landing pages. He founded SwiftPartners on the premise that strategic marketing programs should first be conducted online to evaluate their ability to move prospects before translating that learning to other media.