The Informed Buyer – The Challenge for Today’s Sales Leaders
B2B buying processes have dramatically changed in recent years. Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders. This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders. We will discuss some of the successful approaches to effectively engage with customers in this new paradigm.
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Wednesday
11:00
AM
PDT
28
SEPTEMBER
'11
Marty Levy
Marty is a veteran Silicon Valley tech. industry sales executive. In addition to leading sales teams as VP of Worldwide Sales for two public companies, managing sales through a successful IPO, and crafting a divisional turnaround for a large privately held company he also has experience leading sales at several start-up and emerging growth companies. His expertise in sales strategy development and sales performance management has come from his work in the semiconductor, PC, software, and now enterprise cloud computing. Marty currently is VP of Sales for EnabledWare, Inc,, is recognized for his thought leadership on sales best practices, and serves as Chairman of the Sales Leadership Council of Silicon Valley.
