Webinar

Title: Content Marketing for Niche Markets

Summary: Content marketing can be challenging, especially for firms that target multiple verticals. The financial services industry is particularly difficult because the needs of different segments can differ dramatically, demanding very different content. Candyce Edelen shares real-world stories of how companies with limited budgets have developed compelling content and effective lead generation strategies.

Speaker:

Candyce Edelen is CEO of PropelGrowth, a revenue-centric marketing consultancy for companies in the financial industry. She has 22 years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth including two financial technology providers. She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams.

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Title: The Informed Buyer – The Challenge for Today’s Sales Leaders

Summary: B2B buying processes have dramatically changed in recent years. Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders. This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders. We will discuss some of the successful approaches to effectively engage with customers in this new paradigm.

Speaker:

Marty is a veteran Silicon Valley tech. industry sales executive. In addition to leading sales teams as VP of Worldwide Sales for two public companies, managing sales through a successful IPO, and crafting a divisional turnaround for a large privately held company he also has experience leading sales at several start-up and emerging growth companies. His expertise in sales strategy development and sales performance management has come from his work in the semiconductor, PC, software, and now enterprise cloud computing. Marty currently is VP of Sales for EnabledWare, Inc,, is recognized for his thought leadership on sales best practices, and serves as Chairman of the Sales Leadership Council of Silicon Valley.

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Title: 5 Keys to Using Content for Effective Lead Generation

Summary: Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing close to 50% of potential sales due to inadequate online information.

This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with.

Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing activities.

Speaker:

Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology marketing with global companies including Symantec. She also authors the Technology Content Marketing Blog.

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