Using Drip Marketing to Solve B2B Marketers Most Pressing Challenges
Drip marketing means creating and freely sharing information so that you can convert prospects into leads and these leads into customers. The main goal is to get the prospect to give you permission to deliver content to them via email, webinar, video, social media channels or any other way people like to receive information. With regular exposure and contact, you can build a relationship and trust with your prospects and leads, providing multiple opportunities for conversion. Drip marketing involves delivering requested information with independent value that creates trust, credibility and authority for your business.
Attendees of this webinar will learn:
What are the most pressing B2B marketing challenges?
How to develop a drip marketing program?
Key performance indicators for measuring drip marketing effectiveness
The results achieved by a small marketing team from pm solutions
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Thursday
11:00
AM
PDT
27
October
'11
Jim Pennypacker
Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape. A highly entrepreneurial and creative information professional, Jim has spent his entire career helping firms use content to build and develop new markets, generate and nurture leads, and foster customer loyalty.
Francis Adanz
Francis joined LeadFormix in 2011. He is responsible for helping clients develop and execute successful online marketing campaigns to maximize ROI from leveraging the LeadFormix platform. LeadFormix’s SEO, SEM, email and webinar marketing professional services help clients generate more qualified leads and reduce their cost per conversion.
