List building on steroids: How to build, manage and maintain lists for your demand generation program
Demand generation is the new buzzword of the day and every B2B organization wants in on it. Marketing departments have tried to transform existing processes, hire new specialists, invest in new tools, all in a bid to jump on the demand gen bandwagon.
But if you think about it, demand generation ultimately boils down to 'the list'. A demand generation program is only as good as its list. Whether it is top of the funnel lead generation activity or middle of the funnel lead nurturing activity, a good list is critical to the success of any program.
Join us for this webinar as Steve Clegg of Winsby Inc guides you through simple techniques that your company can use to build lists from different sources, manage lists effectively, maintain list hygiene and measure results. Get on the fast track towards building the lists demand generation professionals dream of.
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Steve Clegg
Co-founder Winsby Inc
Winsby uses research based marketing and sales programs to drive profitable revenue and market share growth for their clients. These programs are used for ongoing businesses, product introductions and market expansions.
Previously, Mr. Clegg was with AEA Investors Inc. and served on the boards and in executive positions for several companies. He began his career in international finance. He received a BS from the United States Air Force Academy and an MBA from the University of Chicago.
