To Buy or Not to Buy... That is the Question When (and how!) to use a list in your B2B marketing programs
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Many marketers have differing opinions on marketing strategy. When is the right time to employ outbound tactics vs. inbound? When does a content strategy make sense vs. product focused messaging? There are marketers who regularly purchase marketing lists to amp up their program performance and others who choose not to. If you decide to utilize a targeted list, what's next? You need to be able to capitalize on this list and maximize the ROI.
So how is a marketer to know what is right for them? In this live, interactive event, NetProspex VP of Marketing Maribeth Ross will provide food for thought on deciding the right time to use a marketing list. LeadFormix's Enablement Manager, Mike Sasaki, will show you how you can get the most from a list using marketing automation basics to boost the number of qualified leads passed on to your sales team.
We'll discuss:
The right and wrong time to utilize targeted lists
How to calculate how many new prospects you need at the top of the funnel to meet revenue goals
What to look for when buying new data
How to identify sales-ready buyers - How to qualify leads from a list
Maribeth Ross
VP of Marketing, NetProspex
Maribeth Ross has over 15 years of experience as a B2B marketer. With a history of developing award winning demand programs and sales enablement in organizations both large and small, Maribeth has a keen understanding of leveraging data to drive revenue.
Michael Sasaki
Manager, Enablement, LeadFormix
Mike joined LeadFormix in May 2008 and has helped hundreds of customers reach their marketing goals by showing them how to implement LeadFormix into their company successfully. He believes that marketing automation can be easily implemented with the right process and a little discipline.
