Knowing Visitor Intent is Crucial
Although every visitor to a corporate website can be considered a potential lead, it is not feasible or necessary for the sales team to pursue each and every visitor. Marketing Automation 1.0 was all about automating marketing processes using tools and marketing campaigns. The focus here was to capture website visitor information primarily through form fills. However, with visitors increasingly facing form fatigue, enterprises were losing out on a lot of opportunities. With newer visitor tracking solutions, enterprises began to capture more information about visitors. The crucial understanding about visitor intent however, still remained elusive.
LeadFormix's powerful Visitor Intent Inference Engine
LeadFormix's highly proactive, cloud based, B2B Marketing Automation 2.0 platform helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable intelligence to qualify opportunity accurately and provide a scalable solution for targeted response, using state of the art data mining engine.
LeadFormix derives visitor intent from information gathered during a visitor's activity and behavior on the website. Intent information is arrived at irrespective of whether the visitor filled a form or not. It takes into account the sequence of activity of the visitor on the website, the pages and phrases he was interested in, the actions he took on the website and how much time he spent. Such behavioral tracking and analysis, especially when combined with historical information and when seen from a company level decision making view, results in a clear understanding of :
- What the visitor is looking for as a solution, and
- Where the visitor is in his buying cycle
A deeper insight into visitor intent is critical to the success of any lead management process. Understanding and mapping visitor intent results in
- Better qualification of leads
- Enabling Marketing to formulate effective lead nurturing strategies and run intent driven campaigns
- Ensure relevant and customized communication and messaging resulting in shorter sales cycles
- Enabling Sales to focus on sales-ready prospects only and in real time
- Empowering Sales with key information regarding what is the prospect's needs and what solution to pitch resulting in faster conversions
Implement the LeadFormix code to turn your website into lead generating platform enriched with visitor intent