Real-Time Website Visitor Tracking | LeadFormix

Although every visitor to a corporate website can be considered a potential lead, it is not feasible or necessary for the sales team to pursue each and every visitor. Marketing Automation 1.0 was all about automating marketing processes using tools and marketing campaigns. The focus here was to capture website visitor information primarily through form fills. However, with visitors increasingly facing form fatigue, enterprises were losing out on a lot of opportunities. With newer visitor tracking solutions, enterprises began to capture more information about visitors. The crucial understanding about visitor intent however, still remained elusive.

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