Should You Advertise on Social Media?

2013 has seen small and big B2B companies allocate a greater portion of their marketing budget towards social media. According to a survey by CMO, B2B companies allocate 8.4% of their overall marketing budget to social media. This is expected to increase to 11.5% by the end of the year and to 21.6% over the next five years. We guess this means that B2B marketers are finally convinced that social media is critical to stay ahead of the pack.

Unusual Social Media Approaches

Over the years we have seen some unusual social media approaches. They were unique, thought provoking and inspiring. A few started out as marketing initiatives but inadvertently flowed into the social media space, engaging the community and making a real difference to the world.

More Things Your Email Designer Must Know

This is the second part in a two-part series on the dos and don’ts in email design. First you read Things Your Email Designer Must Know this week we give you ten more things to tell your email designer. Don’t forget to share this with your design team.

Things Your Email Designer Must Know

An email is not a website. A site usually takes up the full browser window; but in an inbox or email client, email occupies only a fraction of the window. Further, email content above the fold (visible without scrolling) is the most valuable part, and could be the only part that’s read. And remember, most ISPs and email clients disable images by default. Nevertheless, email is still an effective marketing medium.

Lead Generation: What Do You Measure?

What all do you measure of your lead generation efforts? Often companies only measure lead quantity. Just lead quantity will not do. Lead generation can be made more efficient if you measure some basic and advanced parameters. We give you a list of both.

6 Things You Do Wrong With B2B Lead Generation

Do you pursue all leads, leave your website visitor unattended and ignore new mediums? Then you've got it all wrong. We run you through 6 things you often do wrong with B2B lead generation.

Lead Generation: Step on the Gas

Time is ticking away. As Q2 rushes in, the only thing on your mind is leads. It’s time to get aggressive; get new leads and convert the ones that entered the funnel in Q1. We tell you how to do lead capture and lead nurturing in the fast lane.

Do You Make These 5 Email Campaign Mistakes?

Email marketing is no doubt the most sought after tactic for online promotion - it's quick, cost-effective and has a wide reach. It's also true that most inboxes are flooded with marketing emails, so it's important to hit the right note and make a mark that makes you stand out as different from fellow marketers.

How to Frame a Lead Generation Objective

According to the 2012 MarketingSherpa Lead Generation Benchmark Survey, the top priorities for lead generation according to CMOs and senior marketing executives include: increase ROI, optimize the funnel and gain greater audience insight.

Spamtraps: Know All About It

Well, most of us know what 'spam' is, but it's time email marketers learnt what a 'spamtrap' is. To put it simply, a spamtrap is an email address designed to receive spam and trap mailers who send spam or have questionable data collection practices. Spamtrap addresses are never used to subscribe to any email communications;