Ron Snyder

President of Breakthrough, Inc.

Breakthrough, Inc. is a sales and marketing consulting firm that enables technology companies, especially software, systems and capital equipment companies, involved in complex business-to-business selling.

For the past 19 years, Ron has worked with executives, managers and teams, helping them align their sales and marketing methods with their buyers’ process, dramatically improving conversion rates across the sales process and accelerating sales results. This enables them to succeed in:

  • Achieving aggressive sales goals
  • Entering new markets,
  • Winning market share in competitive markets and
  • Significantly improving their return on Sales and Marketing efforts.

He has worked with industry leaders, such as HP, Cisco Siemens, Philips, Agilent Technologies, Alliance Imaging, Synopsys, Verigy and rapidly-growing companies such as NetSuite, Zeus Technology, Exodus Communications and Zonare Medical Systems. Ron serves as an advisor to LeadFormix.

Prior to his current role, Ron spent 11 years at Hewlett-Packard. He was consistently recognized as a top performer in sales, marketing and management roles related to computer, software and medical solutions. His responsibilities included worldwide, cross-functional marketing program management, bringing new products to market and leading sales teams. He has worked in and with both direct and channel sales teams. Before joining HP, he was a product designer and engineering project manager for computer product development.

Ron holds Bachelors and Masters Degrees in Engineering Design/Human Factors in Design from Tufts University, an MBA from Northeastern University and is certified in accelerated learning methods. He has been involved with Stanford’s ReVeL Lab, which researches and implements methods for launching new ventures in a very quick and sustainable manner.