LeadFormix Research Reports

Welcome to a world of information that will help your business perform smarter.
LeadFormix research reports provide you with in-depth data and analysis on various factors that affect your marketing and lead generation efforts. These insights will help you optimize your marketing resources and the channels used.

Title : Why Should You Use LinkedIn For B2B Lead Generation?
A research report for B2B Marketers by LeadFormix

Summary:

Social media marketing has become an important part of the overall marketing mix for most companies. Presence on social networking sites like LinkedIn, Facebook and Twitter is a significant part of this effort. In June 2010, LeadFormix published a report on – HOW EFFECTIVE IS SOCIAL MEDIA FOR B2B LEAD GENERATION? – where we found that, of all the social networking sites, LinkedIn was the most effective in sending leads or enterprise visitors to B2B company websites.

In this report LeadFormix has tried to analyze further the referral traffic, especially the enterprise visitors (leads) coming in from LinkedIn to B2B sites. The sources within LinkedIn which are most instrumental in sending these leads to a site and the kind of activities the LinkedIn members should participate in to get maximum advantage from the network.

This in-depth analysis of enterprise visitor data and their behavior when visiting a company website from LinkedIn, will help B2B companies in understanding the LinkedIn platform better and optimizing their use of this professional networking site to generate more quality leads.

This report is based on actual data gathered from across our client base.

Title : Impact Of Google Algorithm Change On B2B Companies
A research report for B2B Marketers by LeadFormix

Summary:

The Google alogorithm change has given rise to a lot of speculation as marketers worry about how it will affect their marketing efforts and their business at large.

The aim of the changes were to eliminate content farms and similar sites which were hogging the first few results for certain queries and replace them with more relevant content.

The change has currently been rolled out in US alone.

We at LeadFormix wanted to see how this change in Google search algorithm will affect our B2B clients in the US. To find out we decided to measure and track any significant changes in the overall traffic and search ranking for some of our clients. This report is based on actual data gathered from across our client base.

Title : How effective is social media for B2B Lead Generation?
A research report for B2B Marketers by LeadFormix

Summary:

This B2B Social Media Report Card is an effort by LeadFormix to measure and answer some critical questions like -

Is Social Media marketing useful for B2B Lead Generation?
How many Leads (Defined as Enterprise Visitors) come to a website through Social Media channels?
Which are the social media channels which work best for B2B companies - if their goal is Lead generation?
What does a visitor look for most, once on the website - the phrases of interest which express the intent of his visit to the site?