LeadFormix Partners FAQ

  • Q: Suppose you had a crystal ball that told your sales team the following for each company already in the pipeline as well as entering the pipeline – exactly what solution or use case or product they are interested in, their level of interest, the number of people in the decision-making pyramid, their contact information – all without making a single phone call, how valuable would that be?

    A: This scenario is possible with LeadFormix!

 

  • Q: You have website analytics – you know who is coming to your website. Are you able to use the data and convert them into real leads for your sales team effortlessly? It is one thing to look at a list of companies coming to your website but it is a completely different thing to convert them effortlessly into real leads that your sales team feels satisfied about.

    A: You need Lead Analytics- to know real companies showing interest in your products/solutions, their intensity of interest and decision team to reach out to.

 

  • Q: I already have web Analytics - What more can LeadFormix do for me?

    A: Web Analytics is not useful in enterprise selling, thats why you will never meet a sales person in a B2B company that looks at web Analytics everyday. However, the marketing and sales people at companies deploying LeadFormix login to LeadFormix first thing in the morning, stay on it the whole day, and it is the last thing they check before they logoff from work!

 

  • Q: I use a company identifier solution. What more can I get from LeadForce?

    A: Company identifier applications are a glorified “CallerID” for websites. LeadFormix is an entire Lead Generation & Nurturing system that takes an enterprise visit all the way to a qualified prospect.

 

  • Q: How does inside sales team prioritize the contacts for email campaigns and calling campaigns? Do they just run down the list of contacts or is there a method to prioritize who they will reach out to first?

    A: Marketing campaigns drive enterprises with a business pain or a project to website. The prioritization of reaching out to specific prospects must be based on who has become AWARE of brand and solution based on their visits to the website. This method provides the highest ROI and is provided by LeadFormix platform.

 

  • Q: When emails are sent to prospects, do their subsequent activity on website gets tracked? Is that limited to opens, clicks, and form fills?

    A: If yes, then the leads from the website is limited to 5% or below which is indutry average. LeadFormix takes the percentage much beyond the normal levels.

 

  • Q: What email marketing campaign works in LeadFormix?

    A: LeadFormix can send any type of email campaigns. Most enterprises in general see much better results from newsletter campaigns as opposed to traditional email campaigns. Newsletters with industry information have better success than “salesy” email blasts with product and vendor information.

 

  • Q: What is the main principle of CallForce1?

    A: CallForce1 started with key principle- why should talkers and callers be the same people? If talkers are calling, it is a waste of their precious time in getting voicemails and busy tones. Also if talkers can get an understanding of intent of the person he/she is talking to then conversation will be more meaningful.

 

  • Q: What are the sources of leads currently? How much is online & offline?

    A: The primary source of data are form fills and email campaigns. Generating leads through online campaigns is become more important with each passing day. Even offline campaign effectiveness to a certain extent, can be extrapolated through online data

 

  • Q: Can CRM systems do ‘lead management & tracking’?

    A: Typically, a CRM system's primary use is as an activity record of sales teams. They are more of a static data source. Marketing automation systems, on the other hand, take lead management & tracking to next level with real time dynamic data as they are produced can now be consumed.