| This article is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today - Steve Jobs. Apart from some of his remarkable innovations, Steve Jobs left his followers and fellow businessmen another legacy, his inspirational outlook towards life and his business acumen, which were often reflected in some of his memorable quotes.
We would like to take some of Steve's stimulating views and apply them to B2B Marketing. In this article we have tried to put down 5 valuable website marketing lessons that can be learnt from Steve Jobs. |
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| Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a difference, and of high quality), it is equally important to understand when this content needs to be shared with your prospective buyer. Give him too much too soon, and you might scare him away and too less and too far apart and he might forget you. The key is to strike the right balance without seeming like you are trying hard to sell. |
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