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Sunny days are back again! It’s that time of year for long hours beside the pool, barbecues with family and friends and hitting the links to work on your golf swing. Why not also take the time to improve your lead scoring game and take action on your hottest leads! |
| In an age where marketing automation platforms are at hot as long summer days, marketers should not let traditional scoring methodologies limit their lead generation efforts or, for that matter, allow anything that causes additional friction between Sales and Marketing.
The traditional scoring method was introduced with the noble intention of providing direction to the Sales team, who in the past had only a long list of uncategorized prospects. |
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Scoring leads would help Sales move prospects into different buckets so that appropriate pitches could be made in the future.
Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONs of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.
In this webinar, Henry will show you how you can double, triple, or quadruple your website ROI and provide an ongoing flow of qualified leads for your company's sales team.
Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the "Funnel" as the foundation. This "Funnel Diagram" over time, has been recreated and modified in different forms to enable a better understanding of the conversion process. Primarily, the Funnel signifies the ratio of effort versus results. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort converting to results. The Sales Funnel signifies how the funnel entry, where large volumes of leads enter the system, becomes narrower with the passage of time.
Let us examine the different adaptations of the Sales Funnel and the Evolution of the Marketing Funnel:
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