Spring is here. Time to clean our houses, organize our belongings, fix what's broken and declutter. And if spring cleaning is a good idea at home, why not apply the same practices to your lead generation and lead management programs?

You have to start your spring cleaning somewhere, and the best way is by going through your marketing and lead nurturing plans and making a list of those things that need updating and clean-up. Check the email templates being used, the databases, the lead lists and the list of campaigns in the pipeline, and make a note of everything that requires a fresh perspective. From this list you will be able make a plan for how you will go about tackling each task.

This Spring, LeadFormix has come out with another set of completely new and exciting features that will improve the communication between your Sales and Marketing.

Manual Leads This feature offers you an easy and smart way of uploading manual leads in LeadFormix. The leads will in turn appear inside the Leads view of the system. This feature will empower you to add Leads from other sources (live trade shows, open meetings, etc.) as well. Sugar CRM LeadFormix is proud to announce the addition of one more CRM system - Sugar CRM, - to the current list that it supports. Email Campaign Module UI Revamped The LeadFormix Email Campaign module now has a new look and feel - that is sure to enhance its usability and institutionalization within your company. Easy and Simple Auto Label Feature Creating Labels has never been so exciting! Labels can now be created based on pre-defined conditions on the Saved Search page itself, this will improve the search-ability and categorization of your prospects. Form eCapture LeadFormix offers you an alternate way of form capturing, now form data can be mapped using Webservice API.

The Google alogorithm change has given rise to a lot of speculation as marketers worry about how it will affect their marketing efforts and their business at large. We at LeadFormix wanted to see how this change in Google search algorithm will affect our B2B clients in the US. To find out we decided to measure and track any significant changes in the overall traffic and search ranking for some of our clients. This report is based on actual data gathered from across our client base.