With St.Patrick's Day around the corner, it is a surety that your days are filled with green and colorful parades! The true spirit of this day is best represented by the Shamrock which signifies the 'Holy Trinity', and the ultimate truth about three Gods, being one.
In our world of marketing automation too, the three leafed Shamrock, holds great significance. It represents the very basis of our platform - The 3I's of Lead Management. LeadFormix uses the unique combination of 'Intent', 'Intelligence' and 'Integration' to achieve its single goal of aligning marketing and sales in B2B Organizations.
LeadFormix has introduced a new wizard based UI for creating campaigns. The new UI is step based and lets users visually identify in which step you are in the campaign creation process and also switch between steps. The fluid layout also makes it easy to navigate between the different sections. Go ahead and try the new campaign UI for creating effective email campaigns.
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Blogging has become an essential part of B2B Marketing today because of its dynamic nature and the ability to attract visitors to interesting news issues. Apart from ensuring a share of voice for a company in a competitive and often crowded market, blogs also become a source of 'more information' on a company's product or service offerings.
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Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONS of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.
Yet, the typical B2B company can identify and qualify less than 10% of their web site visitors - if they're lucky!
In our upcoming Webinar on March 22, 2011, at 11:00 am PST, we will tell you, How to Turn More of Your Web Traffic Into Qualified Sales Leads. Register Now
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