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| Drips, also known as lead nurturing campaigns, are small, frequent and low-risk engagements with prospects over a long period of time. This approach is a commitment which builds stable relationships slowly. If done well, such nurturing eventually transforms cold leads to hot ones. Let's review the steps to create a lead nurturing program.
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A marketing mix without an email campaign is not complete. As part of an overall marketing plan, email is an effective way to deliver your product or solution message to prospects
and customers. When creating your email campaign in LeadFormix, check these recommendations before you hit "send".
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