December 2011
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Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is based on statistics obtained from various marketing and benchmarking reports like Marketing Sherpa, MarketingProfs, Eccolo Media, Focus Research etc....
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November 2011
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Corporate blogs are a common phenomenon these days. These channels of personal expression
have graduated to become powerful lead generation tools that help companies reach out to their target
audience in an effective and unbiased way. If you haven't yet included ...
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October 2011
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This article is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today - Steve Jobs. Apart from some of his remarkable innovations, Steve Jobs left his followers and fellow businessmen another legacy...
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September 2011
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There are many preconvinced notions or myths associated with lead generation. Many B2B marketers lose track of the right marketing strategy to follow for effective lead conversion. By debunking some of these lead-gen myths, they can move ahead, act proactively and empower sales teams...
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August 2011
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The LeadFormix marketing automation platform can be seamlessly integrated with the top 4 CRM systems available in the market today - NetSuite, Salesforce, SugarCRM and Zoho. The push-pull integration capability that LeadFormix provides, enables marketing and sales teams to have a common understanding...
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July 2011
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Do you lack the clarity to comprehend website visitor behavior? Are you wondering how to differentiate your leads from those visiting your web page so you make the right move? It's about time B2B marketers overcame this challenge so that the cycle time from lead identification to lead closure can be drastically brought down.
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June 2011
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Sunny days are back again! It’s that time of year for long hours beside the pool, barbecues with family and friends and hitting the links to work on your golf swing. Why not also take the time to improve your lead scoring game and take action on your hottest leads!
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May 2011
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B2B companies would do good to understand that they need to feed (information to the prospect), protect (the prospect's interests), support (by guiding their prospect's curiosity), encourage (the prospect's questions)
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April 2011
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Spring is here. Time to clean our houses, organize our belongings, fix what's broken and declutter. And if spring cleaning is a good idea at home, why not apply the same practices to your lead generation and lead management programs?
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March 2011
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In our world of marketing automation too, the three leafed Shamrock, holds great
significance. It represents the very basis of our platform - The 3I's of Lead Management.
LeadFormix uses the unique combination of 'Intent', 'Intelligence' and 'Integration'
to achieve its single goal of aligning marketing and sales in B2B Organizations.
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February 2011
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In the game, players tackle their opponents, toss the ball higher and aim straight
at the goal post – right past the goalie, and there you are! A GOAL! What an adrenalin
rush...
Similarly, put your lead generation programs right on track, assess your visitor
intent even before they reach you, nurture them with exciting product offers, whitepapers
and exclusive services.
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January 2011
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In this New Year's issue we bring to you, the lead generation trends to watch out
for in 2011 that can translate into better sales for you. Also learn how you can
optimize your email templates with LeadFormix Email HTML Editor Guide. Want to find
out how you can measure ROI on your blogs? Yes, now you can with LeadFormix.
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