Time is ticking away. As Q2 rushes in, it's time to step on the gas and get aggressive with your lead generation. So how do you fast track the accounts you captured in Q2 and rush them through the funnel even as you capture hordes of new leads?

Why does most B2B marketing content make you yawn? Bereft of stories, it can be terribly boring. Did you think only B2C companies and fiction writers can tell stories? Think again. Learn about the art of storytelling in this month’s newsletter which coincides with World Storytelling Day, a global celebration.

There’s plenty of hype around social media. Most companies use it because they don’t want to miss out. But they are often not clear on what they want out of it.

This month we drilled deep into three hidden treasures within social. These treasures don’t always hog the limelight, but each can yield rich dividends for B2B companies, if used right.

We are just a few weeks away from the big game. The countdown has begun to Super Bowl XLVII. The commercials are all ready for the most sought after time slot on television. On her website, Beyoncé asks you to take part in the Pepsi half time contest to introduce her onto stage.