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August 2013

Settling down with a book can be a wonderful de-stressor. Revisit an old favorite. Or pick up a book that makes you laugh. If you are someone who likes to keep up to date professionally, then here’s a list of some informative, yet entertaining marketing books we’ve read and enjoyed.


July 2013

A sound SEO strategy helps cut through the clutter of the many businesses vying for attention on search engines. It also gives potential customers a clear and concise message about the company, generates quality leads, improves search engine page rankings and builds brand confidence.


June 2013

According to the 2013 MarketingSherpa Email Marketing Benchmark Survey, a strong 60% of marketers believe that email marketing produces ROI, which in turn is affecting budgets. Don't write off email yet. Whether you are starting a new email campaign or trying to give things a fresh look, you will find our repository of articles and webinars on email marketing most compelling.


May 2013

This year's C3, CallidusCloud's annual user conference held in Las Vegas saw the unveiling of a new concept and several engaging sessions on sales and marketing. In his opening keynote address, President and CEO of CallidusCloud, Leslie Stretch announced the game changing concept of Lead to Money.


April 2013

Time is ticking away. As Q2 rushes in, it's time to step on the gas and get aggressive with your lead generation. So how do you fast track the accounts you captured in Q2 and rush them through the funnel even as you capture hordes of new leads?


March 2013

Why does most B2B marketing content make you yawn? Bereft of stories, it can be terribly boring. Did you think only B2C companies and fiction writers can tell stories? Think again. Learn about the art of storytelling in this month’s newsletter which coincides with World Storytelling Day, a global celebration.


February 2013

There’s plenty of hype around social media. Most companies use it because they don’t want to miss out. But they are often not clear on what they want out of it.

This month we drilled deep into three hidden treasures within social. These treasures don’t always hog the limelight, but each can yield rich dividends for B2B companies, if used right.


January 2013

We are just a few weeks away from the big game. The countdown has begun to Super Bowl XLVII. The commercials are all ready for the most sought after time slot on television. On her website, Beyoncé asks you to take part in the Pepsi half time contest to introduce her onto stage.


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