Title: "Marketing, Lead Generation and Selling to CIOs (and other tech buyers)"
What’s working and what isn’t
Summary: Recent studies of CIOs and technology buyers indicate that traditional tactics used to market and sell technology services and solutions are becoming less effective for B2B technology marketers while becoming more annoying for the business professionals being targeted. This webinar provides actionable information and insights on the most effective ways to engage with B2B hi-tech buyers in order to create awareness, build your reputation and generate demand for your hi-tech company.
Speaker:Chris Herbert is the founder of Mi6. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. He is the founder of ProductCamp Toronto and the new Hi-tech “unassociation” Silicon Halton.