LeadFormix -The next level of marketing automation software

Next Level Marketing Automation Software - Leadformix

Next Level Marketing Automation Software: Marketing Automation 2.0

Marketing Automation 1.0 was all about automating marketing processes using tools and marketing campaigns. The focus here was to capture website visitor information and increase visits without understanding visitor intent. However, what is required to drive a visitor into a lead and subsequently into a business deal is an integrated platform that builds on the foundation of marketing automation and leverages the advantages of collaboration to qualify these leads.

LeadFormix was developed as a Marketing Automation 2.0 platform to bridge this gap that existed in the marketing automation space.

"Tools that monitor online activity, match visitors against commercial databases, look up their firms and roles, and help sales proactively chase buyers across the Web take priority over technology that manages demand once it comes in the door…"

- Source: Forrester, B2B Lead Management Automation Market Overview Report, Sep 2009

Marketing Automation 2.0 is an advanced, integrated, and collaborative software platform designed for Inside Sales, Sales, Marketing and Web Optimization teams within organizations. It goes beyond demand generation and workflow automation while providing insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified lead and subsequently into an opportunity by bridging the gap between Sales and Marketing success. LeadFormix Marketing Automation Software provides the perfect sales enablement solution that empowers sales while increasing marketing ROI.

Marketing Automation 2.0 also uses effective collaboration methodologies and analytics, provides holistic views of each prospect and enables sharing and up-sell opportunities within communities across an organization's internal and external networks. Marketing Automation 2.0 is all about collaboration inside the company

The LeadFormix Marketing Automation Software provides superior lead intelligence through a centralized ‘Lead View’ using the unique ‘3I’ Logic.

marketing automation software

Intent –

  • LeadFormix can assess the intent of the website visitor and important information about what the prospect has actually looked into while browsing the company website.
  • Apart from an individual visitor view, LeadFormix provides a company level view which reveals where the company is in their purchase cycle.
  • Sales teams can assess whether the prospect can be converted into a business opportunity based on the interest areas on the website and the buying power of the prospect. This information becomes key to Sales to carry on with lead nurturing programs.
Sales teams are empowered with ample prospect information that will help them to focus on lead nurturing programs, close deals faster and bring down the overall sales cycle

Intelligence –

  • LeadFormix weaves the advantages of social collaboration into its powerful lead management engine - by bringing in “the wisdom of crowds” that makes it truly intelligent
  • LeadFormix provides the necessary business intelligence required to actually gain the trust and confidence of the prospect.
What companies get with LeadFormix is an intelligent and collaborative platform that can create targeted marketing campaigns to improve your marketing outreach using effective social collaboration techniques

Integration –

  • With comprehensive aggregations and analysis at the company level, LeadFormix can easily determine visitor intent and determine ROI on marketing activities.
  • The business intelligence features will help your webpage optimization groups to easily find ways to increase website traffic and refine webpage content.
  • LeadFormix integration and analytics features help teams effectively identify the right business opportunities to pursue.
With LeadFormix, you get a truly integrated platform that focuses on high-end analytics and good ROI for your Marketing and Sales initiatives