Strategic Model for Sales and Marketing Alignment | LeadFormix

‘Marketing is from Mars, and Sales from Venus’ is a notion that best describes the great divide between marketing and sales. Marketing teams continue to accuse sales for not following up on leads, while sales teams blame marketing for providing cold leads. As the marketing-sales tussle goes on, there is also growing realization about the need for their collaboration.

Although traditionally marketing and sales teams have functioned as separate entities, their primary objective is always the same- boosting revenue. However, the broad disconnect that exists between them has posed serious challenges impeding opportunities and hampering growth. So it is time they ended their blame game, and started working in unison. But how?

The fact is that all organizations now recognize the need for marketing-sales alignment, and many are trying to adopt strategic models to align marketing and sales processes. Even so they struggle to achieve and maintain alignment because:

• Marketing-sales alignment is a complex issue involving people, processes, culture and egos
• The debate over quality vs. quantity of leads poses a significant challenge
• The perceived definition of ‘qualified leads’ varies between both teams, and
• There is considerable disagreement over the need for lead nurturing, and the time taken to nurture leads.

So, the need of the hour is not just any marketing automation platform, but an end-to-end integrated solution- a solution that goes beyond generating more leads, to improve the quality of leads through superior lead intelligence, brought about as a result of better marketing-sales collaboration.

LeadFormix offers this truly integrated Marketing Automation 2.0 platform, which leverages the power of collaborative techniques for marketing and sales success.

LeadFormix: The Undisputed Solution

LeadFormix introduces the latest generation in marketing automation software, based on the 2.0 platform. It offers advanced capabilities to make collaboration between marketing and sales much easier by:

• Tracking visitor behavior and measuring their intent, interest levels etc
• Empowering the sales team with superior lead intelligence and ample prospect information that can help close deals faster and shorten the sales cycle
• Providing integration and analytics features which help marketing and sales teams identify the right business opportunities to pursue
• Offering sophisticated lead scoring algorithms which enable both teams to categorically prioritize leads by jointly deciding the ideal lead score to be considered ‘sales-ready’, thus eliminating a major discrepancy and paving the way for better alignment

Let LeadFormix help align the marketing and sales initiatives in your organization. Try out the LeadFormix Free Trial Today!