Hottest Leads First with Sales Lead Scoring | LeadFormix

Qualification of leads is critical to Sales' effectiveness and success. One of marketing's key challenges is to identify leads that provide the best opportunities for the sales team.

In most enterprises, leads are generated by the marketing team using the most accurate lead scoring model comprising of both explicit (static) and implicit (behavioral) datas. Explicit information throws light on the “fit” of a prospect to a product. Explicit scores are primarily based on the information about the prospect like company size, industry segment, job title or geographic location. Implicit scores are more realistic and are derived from monitoring the prospect’s online body language like the type of whitepaper downloads, email activities , number of website visits, webinars, blogs, article, virtual shows etc.

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