Get “Sales-Ready” Leads with LeadFormix’s Lead Scoring
According to a recent, study by Gartner, “up to 70% of sales leads are not properly leveraged or are completely ignored, thus wasting marketing program dollars.” This could be fixed if the leads were qualified, prioritized and given scores. Sales can then focus on the leads with the highest scores. This can dramatically improve sales' effectiveness and success. One of marketing's key challenges is to identify leads that provide the best opportunities for the sales team. Use a lead scoring model to give color and value to your anonymous website visitors.
LeadFormix’s lead scoring model gives scores to both explicit and implicit data. Explicit data is static and are given to a prospect based on his company size, industry segment, job title and geographic location. Implicit scores are more dynamic. They are given based on a prospect’s digital body language: pages visited, emails clicked, white papers downloaded and the like.
Make Sales and Marketing More Efficient
With a robust marketing automation application, prioritize and give scores to leads based on their activity, interest and intent. Based on the scores, marketing can differentiate between leads that are “sales ready” and those that are not. Marketing can pass on the “sales-ready” leads to sales and focus its efforts to nurture the others through a lead nurturing program. The two teams can function more efficiently with a lead scoring model.
Rank Your Prospects with LeadFormix’s Lead Scoring model
LeadFormix, a powerful marketing automation solution enables enterprises to automate the task of qualifying leads. First define what makes a “sales-ready” lead. Set the scores and kick start a lead scoring model. Ideally, sales and marketing teams should work together to define what makes a “sales-ready” lead.
The lead scoring module monitors every click and keystroke, to understand where the visitors are in their sales cycle. This data when accumulated over a period of time, combined with a company level view, becomes a powerful tool in qualifying leads.
Use LeadFormix’s powerful lead scoring model to identify your “sales-ready” leads.
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