LeadFormix is the next generation marketing automation and lead management platform with a difference. Unlike traditional platforms that tell you “who” visited your website, LeadFormix also tells you “why” he visited you. The Intent Identification feature is one of the many important features that make LeadFormix far superior to other lead management tools available in the market today.
'Intent Identification' enables you to understand the intent of website visitors based on their behavior or visit patterns on your website. By tracking every online activity, from the number of times the site has been visited, to the content downloaded, to the sections visited, to knowing whether forms are filled or not, and the number of people visiting from a particular site/company, the visitor intent can be gauged which helps you in identifying WHERE the visitor currently is in the buying cycle.
The 4 Stages of Intent:
Based on a visitor’s behavior on your website, you could broadly categorize Visitor Intent into 4 different stages:
The ‘Research’ Stage
This is the first stage of Visitor Intent. Here the prospect is understanding his needs and is reading up content on the website to understand your product. The content could include whitepapers, case studies, presentations or any such literature that will give him more information about your product or service.
The ‘Consider’ Stage
This is the next step in the Intent stage after the Research phase. This stage is perhaps the most decisive one, because now your lead or potential customer is considering using your product/ opting for your service.The lead has spent enough time not just reading up content on the product itself, but has also viewed the leadership and management structure as well. This is where the potential customer will have to make a decision for the next step, which is trial.
The ‘Trial’ Stage
In this stage, the prospect has moved beyond the consideration phase and wants to try your product to see if it fits his requirements. He has now signed up for online trials/ free trials or has opted for a product demo.
The ‘Buy’ Stage
This is the golden stage of the Visitor Intent cycle, when your prospect has indicated an interest in buying your product/opting for your service by filling a form, requesting a quote or RFP or has asked for your product pricing.
How LeadFormix Accomplishes Intent Identification
The Intent Identification feature of LeadFormix, automatically categorizes companies into one of the 4 stages listed above and this can be easily viewed from the unique company list console (See screen grab below). These rules are common for all but can be customized based on need.
How to use LeadFormix’s Intent Identification Feature
As a LeadFormix customer, you can now easily determine your visitor intent in 3 simple steps
- Log into your LeadFormix account
- On the company list page, click on the 'Unique Company List' which will show you one entry listed per company
- In the resulting page, the Intent stage is shown next to the Company Name.
Take the guessing out of your lead management initiatives. Use LeadFormix’s intuitive Intent Identification feature and know exactly which leads to nurture to convert them to customers.
