In the News

Indian Telecom Service Provider Selects CallidusCloud Sales Performance Management Enterprise Suite

TMCnet.com

A leading Indian telecom service provider has selected the CallidusCloud Sales Performance Management Enterprise suite to drive dealer sales management.

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CallidusCloud Acquires LeadFormix For $9 Million

SiliconIndia

Califoria: California-based sales and cloud SaaS computing company Callidus Software has acquired marketing automation software provider LeadFormix. The aggregate consideration to acquire LeadFormix consisted of approximately $9 million in cash.

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CallidusCloud Acquires Marketing Automation SaaS LeadFormix For $9 Million Cash

Techcrunch

Sales effectiveness cloud SaaS company Callidus Software Inc today announced its acquisition of LeadFormix, a B2B cloud-based lead intelligence SaaS. LeadFormix lets B2B vendors turn anonymous visits to their websites into qualified leads by identifying potential customers and reporting their intent.

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From Action to Engagement: The Call to Action Comes of Age

MarketingProfs

The most significant change has been the adaption of calls to action across all types of marketing collateral. Nowadays, you can see call to action buttons on emails, videos, online brochures, etc. Accordingly, calls to action have become a fundamental part of the lead-generation and lead-nurturing process.

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How To Get Huge Traffic From LinkedIn

Chris Crum

As you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do - maintaining success in the age of Facebook.

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How To Get Huge Traffic From LinkedIn

EC Times

As you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do - maintaining success in the age of Facebook.

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How Are LinkedIn Users Looking at Your Company?

Gaspar Advisors

Read an interesting research piece this morning on LinkedIn behavior by LeadFormix. The company tracked behavior of nearly 300 of its clients’ LinkedIn profile pages to see how information posted there produced leads.

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B2B? Data Shows Why You Should Be In LinkedIn Groups

Patrick Barbanes

A brand-spanking-new survey by Leadformix of 289 B2B companies with some kind of presence on LinkedIn has some great data.Of visitors who clicked to a B2B website from LinkedIn, 24% – almost 1/4 – were enterprise visitors – meaning they were visiting from a corporate IP address.

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Leads via LinkedIn Groups Most Likely to Convert

Social Media Trifecta

Nearly one in four visitors (24%) to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such visitors, or leads, those referred by LinkedIn “groups” are the most likely to complete a form-fill, or convert.

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LinkedIn Leads More Likely to Convert on B-to-B Sites, Study Finds

EMC (eMarketing & Commerce)

LinkedInOpens in a new window is becoming a bigger and better source for website traffic and conversions on B-to-B websites, according to a new study conducted by LeadFormixOpens in a new window titled "How Effective is Social Media for B2B Lead Generation?"

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Move Over CRM, Marketing Automation has Arrived

SiliconIndia

Sales is from Mars, Marketing from Venus; the twain don't see eye to eye was an off repeated quote in several enterprises. For ages marketing and sales have functioned in separate silos, unappreciative of each others efforts and costing their organization millions in revenue every year as a result of this divisional misalignment.

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Changing Dynamics: The Rise of A New BtoB Marketing Funnel

DemandGen Report

Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation. This “Funnel Diagram” over time, has been recreated and modified in different forms to enable a better understanding of the conversion process.

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Leads via LinkedIn Groups Most Likely to Convert

Marketing Profs

Nearly one in four visitors (24%) to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix.

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Srihari Sampath Kumar, CEO,LeadFormix, emerging leader in Marketing Automation

YourStory.in

Sales can do much to boost a company’s fortunes. However even a star sales team needs help from marketing and that’s where LeadFormix takes center stage.Run by CEO Srihari Sampath Kumar “LeadFormix” is a Santa Clara, CA venture in Marketing Automation that aims to make marketing and sales into a cohesive force.

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LeadFormix – bringing lead generation solutions to clients

Exchange4Media

Social media marketing is the buzz word today, but there is a need for brands to go beyond the fan following numbers and positive messaging on their Facebook pages. It is about converting this engagement into business. LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solutions that can help advertising agencies and marketers in lead generation.

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Interview with Harish Reddy, Head-APAC, LeadFormix

2i

Marketing automation is a highly specialized segment where companies like to analyze the visitor’s behavior and create an automated process whereby sales could be generated. It takes a whole lot of back-end intelligence to create a program that can map website-visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified lead and subsequently into an opportunity.

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Should Sales Accept Social Media “Leads” from Marketing?

Revenue Intensity

The B2B marketing manager, under pressure to provide more leads to sales, is tempted to look at social media as a welcome new way to provide more names for the sales funnel. The wise sales manager should be very cautious about the quality of these names/contacts.

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LeadFormix featured in Technology Review Issue: November 2010

Know Your Website Visitors

CURRENTLY there is no way a company can track how many of its website visitors were potential customers and how many came passing by. Now this has been made possible by LeadFormix. The company has developed Marketing Automation 2.0 paltform that helps identify and create sales opportunities by measuring visitor intent, using a complex algoritham driven data mining engine. The platform features visitor tracking, behavioral tracking and analysis, visitor intent,lead score, and instant opportunity alerts, and lead nuturing among other integrated offerings.

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LinkedIn sends more visitors than any other social media site to B2B websites: Study

Alootechie
July 2010

According to a report, titled How Effective Is Social Media for B2B Lead Generation, prepared by LeadFormix, LinkedIn accounts for the maximum number of visitors from any social media site to a B2B (business-to-business) website.

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B2B lead generation takes a social turn

DMNews
June 2010

Dell made headlines last year when it announced it had raked in $6.5 million in sales through promotions on Twitter. At the time, most of the coverage focused on Dell's direct to consumer products, such as laptops, software and accessories. Yet, Dell's b-to-b marketing team says it too is finding success in leveraging social media to develop leads for its enterprise technology sales team - a group that sells green computing, virtualization and IT solutions to major corporations.

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LinkedIn Delivers B2B Traffic, Wikipedia More Leads

Marketing Profs
June 2010

Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadFormix. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they arrive....

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Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix
June 2010

Marketers have long struggled to measure the impact of individual promotions. Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. Merely tracking clicks doesn’t answer the deeper question of the causal relationships among different marketing contacts...

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Is Social a Source for B2B Leads?

eMarketer
June 2010

While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired.

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Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Insider
June 2010

In a recent article from eMarketer, “Is Social a Source for B2B Leads?”, a survey from LeadFormix is highlighted showing that social media is not producing the kind of engagement that drives leads. So what’s a marketer to do?

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Top 10 Most Promising Tech Companies

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Social media impact for B2B marketers strong, but potentially limited…

Sharonmarkovsky's Practical Discussions of Marketing
June 2010

While having a long distance relationship in the beginning, social media and B2B marketers seem to be settling into their honeymoon period and perhaps marriage. While B2B marketers do seem to be reaping some of the benefits of social media in terms of data gathering, lead generation and prospecting; according to a study conducted by LeadFormix, the benefits they are enjoying appear to be focusing more on brand awareness and education (the top part of the purchase funnel) rather than increasing product and service consideration (and ultimately purchase)...

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Study: Is social a source for b-to-b leads?

ZoomInfo
June 2010

If you fill a glass with water, is the glass half-empty or half-full? Sure, social-media channels offer b-to-b sales and marketing executives with the opportunity to engage with individuals who are visiting their Web sites and otherwise might not be reachable. But do people visiting Web sites via social networks represent a legitimate demand for a company’s products and services? A recent study sheds some light on the question...

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New Resources Showcase Results Of Wikipedia, Other Social Strategies

DemanGenReport
June 2010

It’s no secret that social media is the popular new kid on the block in marketing circles, but few companies have cracked the code as marketers have struggled to quantify ROI and establish the ultimate value of social media.

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Top 10 Most Promising Tech Companies

Silicon India
May 2010

Even in difficult economic times, technology develops rapidly and IT businesses cannot just sit back and ride out the recession. Those wanting to grow need both innovative products combined with an exceptional business plan.

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What Does the Jigsaw Acquisition Mean for LeadFormix?

SellingPower.com, By Geoffrey James
May 2010

The world of AppExchange was rocked at the end of April by salesforce.com's announcement that it plans to buy Jigsaw for $142 million. It would appear that salesforce.com is now in competition with some of its partners, particularly LeadFormix, a software vendor that currently integrates Salesforce and Jigsaw.

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LeadFormix: The Next Google of the B2B sector?

Silicon India
May 2010

A large B2B enterprise in the IT sector had great success in driving enterprise visitors to its website through multiple marketing campaigns. However, out of 15,515 visits from US companies, there were just 19 form fills which translates to a meager 0.1 percent. Thus, it was unable to effectively translate the opportunities provided by the website visitor traffic, into sales.

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LeadFormix Integrates Marketing Automation Solution with NetSuite's Cloud Computing Platform

CTO FORUM
April 15, 2010

LeadFormix performs Website visitor-intent and behaviour tracking, as well as lead-scoring, and provides analysis. LeadFormix has announced the integration of its marketing automation solution, LeadFormix with the NetSuite cloud computing platform.

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Deal Radar 2010: LeadFormix

Technology Blog
April 2010

Through its marketing automation 2.0 approach, LeadFormix aims to provide the missing link between Web analytics and customer relationship management (CRM systems), thus enabling B2B sales and marketing teams to uncover previously hidden leads, new prospect opportunities, and critical business intelligence within existing accounts. LeadFormix’s SaaS product deploys a patent-pending intent determination algorithm that spots sales opportunities among website visitors and moves those opportunities through successive stages in the sales pipeline.

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Marketing Automation Made Easy With Suitecloud Platform

Diversity Blogs
April 15, 2010

Netsuite's Suitecloud is in full swing now and our own Ben and Zoli are tracking it closely. Soon the videos of Suitecloud will be available on Netsuite's Youtube channel. The flexible Suitecloud platform is already making waves and I came across an announcement about how LeadFormix's marketing automation platform is integrated with Netsuite's cloud computing platform.

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Marketing Automation Made Easy With Suitecloud Platform

Cloud Ave
April 15, 2010

Netsuite's Suitecloud is in full swing now and our own Ben and Zoli are tracking it closely. Soon the videos of Suitecloud will be available on Netsuite's Youtube channel. The flexible Suitecloud platform is already making waves and I came across an announcement about how LeadFormix's marketing automation platform is integrated with Netsuite's cloud computing platform.

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Discover sales opportunities in real-time

CXO Today
March 11, 2010

To help enterprises break free from the sales-marketing divide, LeadFormix has developed a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipeline velocity, and delivers unique value by connecting sales teams with qualified prospects in real-time.

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Customer's intent capture, automated?

CIOL
March 10, 2010

A company claims it has developed a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipeline velocity, and delivers unique value by connecting sales teams with qualified prospects in real-time.

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LeadFormix : Increase Your Sales Leads Through A New Web Site Intelligence Service

21st Century Sales & Marketing Advice
August 20, 2009

If you market your products and services in part or entirely on your web site, you most likely have a Contact Us form to enable Prospects to reach out to you.

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