Effective Email Marketing with LeadFormix
Email marketing is a powerful and popular marketing tool. Email marketing services are preferred by most B2B enterprises as a low cost, yet effective means to reach a wide range of targeted audiences.Email marketing can be viewed as a process of building a relationship with prospects or past and present customers by sending them newsletters, brochures, more information about products/services/offers et al via email.
The success of any marketing campaign depends on delivering the right message to the right people at the right time. With bulk emails, how many recipients is your email relevant too? Email Campaigns, an email marketing solution from LeadFormix, helps in sending personalized emails and also reports back the recipients' intent and interest in your website; making Email Campaigns an indispensable tool for lead nurturing email.
LeadFormix a highly proactive Marketing Automation 2.0 platform help companies achieve their marketing goals by identifying the “website visitor intent”. It also provides company level view which reveals where they are in purchase cycle and product or services they are interested in. This information is valuable to the sales and the marketing team who can run targeted email campaigns based on intent.
Intelligent Email Marketing – Email Campaigns
Email Campaigns, a sophisticated email marketing tool tracks and analyzes prospect behavior based on the email campaigns run. With Email Campaigns you can,
- Create campaigns easily with the integrated email marketing module
- Use the easy and intuitive UI to create trackable email campaigns
- Use the response to email campaigns in conjunction with the web analytics to further enrich the understanding about the customer
- Depending on the intent, as detected by LeadFormix analytics, engage the prospect with relevant content to sustain the interest shown.
- Get detailed reports on the emails sent. In addition to generic information like opens and clicks, get detailed information on the intent of the users.
- Get access to an efficient email delivery system resulting in higher conversions from email marketing
Nurture Prospects with Intent-Based Emails
Here is how you can engage prospects using Email Campaigns:
- Send out follow up emails with information based on intent
- Share emails on recent customer success stories, scores over competitors with tracked links
- Sends out invitations to technology events or online seminars/webinars
- Invite them to read case studies or download whitepapers
- Send out newsletters about industry developments and other interesting technology related news.
- Detect in real time when the prospect gets serious about the purchasing decision.
Know how your audience perceives your emails and make the right moves with Email Campaigns, backed by LeadFormix