March 2012
 
Spotlight
White Paper
Survey On Social Software And Analytics
Webcast
Press Releases
The Data Blog
  iPOD Winner
Do You Have a Marketing Attribution Problem?
Read Stephanie McReynold’s blog where she compares multi-touch attribution to HDTV and shows how having a multi-touch, multi-channel attribution model can clarify your insight.
Click to see the full-size Attribution Infographic!
The winner of our iPod giveaway at Strata Conference was Chi-Yi K. of eBay. Congratulations!
 
01. SPOTLIGHT
Big Analytics 2012 – Coming to a City Near You This Year
San Francisco – April 19th
Boston – May 22nd
Chicago – Coming soon
New York City – Nov 
Big Analytics 2012 brings together thought leaders to discuss how new sources of big data along with analytic techniques and technology are helping organizations shift the data discovery boundaries, allowing them to make smarter decisions, take more risks, and gain deeper insights into their businesses. Companies like LinkedIn, eBay, and Edmodo will share how they are using big analytics for competitive advantage.
02. WHITE PAPER

Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Today, the customer journey to conversion is multi-channel, multi-device, and multi-screen, making multi-touch attribution the default metric for truly valuable marketing insight and planning. Marketers must elevate their attribution analytics to compete in today’s data-driven digital marketplace. Read the white paper for more insight into multi-touch attribution.
03. SURVEY ON SOCIAL SOFTWARE AND ANALYTICS
Take Our Survey and Be Entered to Win a NOOK!
How are you using social software and analytics to improve your business? Take this survey now and you’ll receive a copy of the final research report and be entered to win a Barnes & Noble NOOK.
04. WEBCAST
Monetizing Your Big Data
Check out this on-demand webcast from SmartData Collective called The Cutting Edge of Big Data Monetization. Speakers from Social Media Today, Altimeter Group and Teradata discuss examples of the latest advances in metrics and analytic technique for social data, obstacles within businesses that prevent full use of big data, and how privacy restrictions affect monetization.
05. PRESS RELEASES
Check out our latest press releases:
Momentum Grows for Teradata Aster Digital Marketing Optimization
Teradata-Hortonworks Partnership to Accelerate Business Value from Big Data Technologies
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San Carlos, CA 94070 USA