Tailor-Make Messages to Your Prospects with Drip Campaigns
Use LeadFormix’s Workflow Module to deliver drip campaigns to your prospects. Your prospects will receive relevant, unique, periodic, messages, tailored to their interests and their status in the purchase cycle.
Drip campaigns are an effective way to build relationships with prospects and educate them about your product/service. The Workflow Module allows you to set up a multi-stage, personalized, drip marketing campaigns. It can deliver customized messages to prospects, even if they are in the same email flow. You can initiate and run your drip campaigns based on a range of triggers. A campaign can be initiated when: a visitor visits your product page, when a prospect reaches a particular score in the lead scoring model or when the visitor asks for specific information. Customized emails based on your prospect’s interests are far more effective than sending out a generic mail to a huge list of people who have visited your website.
Drip Campaign Launch - LeadFormix can initiate drip campaigns based on both implicit and explicit conditions. A prospect’s clicks and website behavior can be monitored and a campaign can be initiated based on the prospect's intent and implicit interest. A campaign can be triggered if a prospect explicitly requests for some particular information. The second leg of the communication can be triggered based on a series of actions such as: opens the mail, spends more than one minute on it and so on.
Drip Campaign Reporting - The Workflow Module sends you comprehensive reports detailing how many people received your email along with open and click through rates.
Our Workflow Module can:
- Help you build relationships with prospects.
- Deliver a series of customized, targeted communication relevant to prospects.
- Reduce time spent by sales to educate prospects.
- Convert prospects.
Deliver customized messages to your prospects based on their interests through LeadFormix's Workflow Module.
Best Practice
