Case Studies

Title : Array Networks Replaces LeadLander with LeadFormix Marketing Automation Suite

Array Networks provides application delivery networking solutions that enable enterprises and service providers to scale applications without sacrificing availability, performance or security. Focused on ensuring marketing and sales alignment and maximizing the efficacy of all marketing related investments, Array Networks needed a comprehensive marketing automation solution to help streamline its demand generation needs and produce quality leads that are sent to Inside Sales Reps (ISRs) for qualification as Marketing Qualified Leads (MQLs) before sending them to Regional Sales Managers (RSMs) to close.

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Title : Qmetry Selects LeadFormix All-in-One, B2B Marketing Automation Suite to Jump Start Its Demand Generation Engine and Streamline Its Marketing Operations

QMetry is a premier test management vendor that addresses the pain points of software QA professionals in both small and large enterprises. QMetry needed a quick and effective way for generating higher volume of quality sales leads through both inbound and outbound marketing efforts. Ease-of-use was a top tool selection consideration. In addition, QMetry preferred an integrated solution designed for B2B enterprises so as to minimize the learning curve as well as the need to keep track and maintain individual point tools.

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Title : ExpenseWatch.com Leverages LeadFormix to Engage with Anonymous Site Visitors & Grow Marketing Campaigns

ExpenseWatch.com is a growing SaaS company that provides small-to-midsize firms with a suite of spend management products to control and reduce spending. In order to produce an ongoing pipeline of fresh qualified leads for the sales team, Kristin Keyes, director of product marketing, runs a variety of marketing programs and tactics. As the company continued to grow, Keyes wanted to expand and test new marketing programs. She realized she had to either hire more people or find an automated marketing solution to support expanded activities.

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Title : Permabit notes significant improvement in the lead qualification process with LeadFormix

Permabit, a pioneer and leader in enterprise value tier storage solutions, had great success in driving enterprise visitors to its website through multiple marketing campaigns. However, it faced several limitations when it came to effectively translating the opportunities provided by the website visitor traffic, into sales.

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Title : Solix Achieves 10x Pipeline Growth, Greater Sales and Marketing Teamwork

Solix, a leading database archiving solutions company, had top-notch marketing and sales teams. However, while marketing programs were successful at driving leads to the Solix website, the inside sales team had minimal visibility of online visitor identity, interest, and intent.

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