With advent of marketing automation; increasingly marketers are looking at the funnel and either thinking of ‘How I can actively participate in it, or how I can have my own funnel’.
Here is where Marketing Automation players are coming in and positioning their product as either a funnel builder or as a means of becoming a part of business revenue as opposed to the business cost.
Posts Tagged ‘website analytics’
Changing Dynamics – The Rise of New B2B Marketing Funnel
Research Proves – Google’s Farmer Update Good For B2B Websites
Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries.
The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large.
At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US.
To find out we decided to measure and track any significant change in the search ranking and overall traffic to the website of some of our clients who are also active on the SEO front, the findings have been put together in a basic report, which highlights the changes in traffic and search results these clients witnessed post the Farmer update.
DAMN! ROI!
Wether we like or dismiss it, ROI measurement is going to be a key factor in deciding the performance of marketers and marketing agencies. In this post I share a few reasons on why ROI measurement can actually be a boon for a marketer.
Why Every B2B Company Needs Sales Analytics
Most analytics tools are more suited to B2C audiences and hence the talk of summary metrics (number of visit to a page) and Goal completes (who is buying, where are they dropping out etc) which are not quite as relevant from a B2B standpoint. What you need in a B2B environment is a system that can talk to both Sales and Marketing. The data should be actionable and provide consistent information. You need a tool that can identify potential prospects, give you some background to determine if they are qualified, allow you to reach out to them if needed and also interface with the CRM – and do all of this without requiring an army of people.
The Giants in the Marketing Technology Landscape
Large companies moving into the marketing technology landscape makes this space interesting in terms of predicting where the overlap of strategies and approaches will happen next.
Websites of the Future – Trends to look out for!
A more informed and evolved customer is slowly changing the way companies market their products – customization and customer centric approach is the future trend. How soon you get across to a customer with the information he is seeking is going to be key to the success of any company and its website.
From ‘Website’ analytics to ‘Lead’ analytics
The websites have undergone a major change, going beyond the static online brochure of the organization they used to be, they have emerged as a experiential hub for their visitors – with dynamic content and design that focus on the interests of the visitor giving every visitor a very customized experience.
In this changed scenario the old click statistics don’t help the marketer in understanding the visitor or the purpose of his visit. What marketers now need is a VISITOR SNAPSHOT.
