From creativity and enabling technology, we’ve come up with all sorts of tricks and tools to perpetuate a marketing manipulation madness (MMM) that no longer works. In our quest for @ttention and immediate gratification, there’s a trail of junk littering the Information Superhighway. Pop-up adds hoping to get us to hand over our money. Ill-timed or irrelevant offers in our e-mail or on websites that distract us from quickly finding what we need. Complicated user interfaces and commerce platforms that serve the vendor need to sell but not the buyer need to buy what we need.
Posts Tagged ‘Thought Leadership’
Blog to Generate Leads
Corporate blogs are an excellent resource for Lead generation. The advantages of Corporate blogging are far too many to be ignored by any b2b company which is trying to build visibility for its brand and its offerings or trying to attract prospects.
Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. Blogs help with Public Relations and SEO; Blogs are great when it comes to building thought leadership or as medium to inform your prospects about your offerings. Corporate Blogs if used by Company Heads can also become the voice of the company in many cases, with the blog content getting quoted in other forms of media.
Now isn’t that worth the effort of sharing your views on your industry, factors affecting it, technological advancements influencing it and your experiences functioning in this niche space?
10 Easy Tips To Nurture That ‘Lead’
Way back in 2006 Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale had found in a research that 95% of prospects on your website are not yet ready to talk with a sales rep, they are probably on the site to research your solution. Of these only 70% actually buy a product from you or your competitor.
The scenario is not very different even today. Many of the leads your marketing automation tool identifies may actually be dumped into trash or labeled useless by your sales team because the lead is not sale ready. In truth many of these leads could be turned into future sales if nurtured properly.
If I were to define Lead nurturing I would say its the art of building long term relationships with people who might at some point need and purchase your services. It is the art of adding that personal human touch to the entire lead management cycle.
It also requires a plan.
