One of the biggest problems in selling search marketing to the higher-ups is that it combines two subjects that very few understand. How many CEOs or CFOs understand technology or marketing, let alone both? How many CMOs understand technology? And how many CIOs understand marketing? Take a look at almost any C-suite executive and you will find knowledge lacking in one or the other―or both.
Posts Tagged ‘online marketing’
B2B Marketing & Lead Generation predictions for 2011!
Considering 2010 was such a happening year for B2B marketers, it would be interesting to find out what 2011 has in store, especially in the marketing automation space.
According to various analysts in 2011, marketing automation industry will see even more growth, particularly among a broader range of business verticals and newer markets like, UK, Asia etc.
Google shall find – even before you seek..
While the new development has excited the Google users owing to the enhanced user experience it has made most online marketers anxious, just thinking about how it will affect their SEM efforts. There is a lot of discussion online on how Google Instant will affect the search habits of users and affect the business community at large. The greatest fear being that all that money and effort they have spent on SEO might become irrelevant. The Internet is already abuzz with stories of SEO doom as analysts try to decode the outcome of this new feature. But in reality is it really this bad?
Winning Content Strategies for Online Marketing
For an online company, marketing does not end with a detailed campaign management program alone. The real marketing challenge lies in creating content strategies that will ensure readability and sustain interest in the company or product. Developing compelling, innovative and dialog-based content are key goals to keep in mind when crafting online content strategies.
