The premise for the existence of Marketing Automation solutions is that before any purchase decision, the buyer will visit a company website at least once. And it is this visit that marketing automation platforms promise to capture as leads for a company to pursue. But many a times this very purpose is defeated by the [...]
Posts Tagged ‘Lead scoring’
Lead Scores – Your Data Minefield!
Two very important aspects of lead scoring that is often overlooked by most who use this process, is its role in defining the lead nurturing process and developing a more customized lead screening system.
