Is Marketing Automation solely within a marketer’s purview? Does Sales have nothing to contribute?
Today, the decision on which Marketing Automation, sales enablement or lead generation tool & platform will get used in an organization is largely a marketer’s call, but for successful implementation it requires wider participation. Especially, the Sales Department needs to weigh-in with crucial input. Let’s examine which are these inputs and collaboration opportunities.
For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results. We’ve assembled some simple best practices that you can use to build better campaigns.
Inside Sales teams are often just associated with ‘cold calling’ and doing the dirty work for the Sales team – passing ‘Sales Ready Leads’ on set criteria to the Sales Team to close them. Often their job is supposed to be getting ‘meetings’.
While the Sales team takes all the credit for bringing in deals…are the Inside Sales teams the unsung heroes?
While company to company focus will vary between quality and quantity, the key to maximizing your lead generation pipeline actually lies in striking a healthy balance between both.
Two very important aspects of lead scoring that is often overlooked by most who use this process, is its role in defining the lead nurturing process and developing a more customized lead screening system.
