Customizing the marketing or sales pitch to match a prospect’s personal taste is a great marketing strategy and one that rarely fails to give desired results.
Posts Tagged ‘Intent Inference’
Websites of the Future – Trends to look out for!
A more informed and evolved customer is slowly changing the way companies market their products – customization and customer centric approach is the future trend. How soon you get across to a customer with the information he is seeking is going to be key to the success of any company and its website.
From ‘Website’ analytics to ‘Lead’ analytics
The websites have undergone a major change, going beyond the static online brochure of the organization they used to be, they have emerged as a experiential hub for their visitors – with dynamic content and design that focus on the interests of the visitor giving every visitor a very customized experience.
In this changed scenario the old click statistics don’t help the marketer in understanding the visitor or the purpose of his visit. What marketers now need is a VISITOR SNAPSHOT.
‘Intent’ Inference – Changing The Future of B2B Sales & Marketing!
Being able to find the intent of a website visitor will act as a boon for B2b companies. Since B2b decisions are driven by a lot of research, deliberation, negotiations and by multiple decision makers, knowing whats on your prospects’ mind will help companies to plan their marketing campaigns, Lead management programs around the needs of the prospect rather than their own solution. Actions can be taken in real-time and will save companies a lot of time and resources
Social media revolutionized the way B2C companies , did business, marketed their products and engaged with their end customers. It helped them understand the needs of their customers better.
‘Intent Web’ or ‘Intent Inference services’ will do the same for B2B companies – it will change the way they engage their prospects and pitch to them for business. Intent will drive customization at all levels, bringing the customer back into the focus, giving him only what is relevant to him, doing away with all the information clutter.
