Posts Tagged ‘Generation Qualified Leads’

When Should You Really Think About Marketing?

November 18th, 2011 Merlin Francis No Comments

I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company’s success story goes beyond the campaigns it creates.

In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand’s success story but your company’s successful history.


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Posted in B2B Marketing Online, B2B marketing, Marketing Operations, Marketing ROI | Tags: , , , , , , , , ,

From Action to Engagement: The Call2Action Button Comes of Age

October 14th, 2011 Shreesha 1 Comment

Call to actions are an integral part of all websites, over the years these little buttons or tabs urging a website visitor to act on the website, disclosing their interest and intent have moved from a basic ‘click here for more info’ or ‘contact us’ to tabs that are designed to engage a visitor.

The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc.
Today C2As are not just tabs that ask a visitor to act, but are key to providing an insight into the frame of mind of a prospect on the site. If used appropriately, C2As can become the perfect lead generation tools that help in engaging and converting a visitor.


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Posted in B2B Marketing Online, B2B marketing, Future trends, Lead Generation, Lead Nurturing, Web Content, online marketing | Tags: , , , , , , , , , , , , , , ,

6 reasons why your organization might need a Marketing Automation Solution

September 23rd, 2011 Merlin Francis No Comments

In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our fleeting attention, it is essential to know which of these merit the time and resources spent in exploring their worthiness and their relevance in our organization’s scheme of priorities.

This post is an effort to put down the kind of problems the marketing automation tool is capable of addressing and the kind of organizations who should opt for this solution, if it is in alignment with their overall objectives and budget constraints.


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Posted in B2B Marketing Online, B2B Sales, B2B marketing, CRM Integration, Lead Generation, Lead Lifecycle Management, Lead Qualification, Lead analytics | Tags: , , , , , , , , , ,

4 Building Blocks to Using Content for Lead Generation

September 16th, 2011 Guest Blogger 1 Comment

Developing content for each sales stage shows buyers you really understand their challenges, and you want to help. It thoughtfully nurtures leads, giving them carefully crafted information at the right time. And it makes buyers more likely to continue consuming your information and begin building a relationship with you.


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Posted in B2B marketing, Content Creation Strategies, Content Marketing, Sales Enablement | Tags: , , , , , ,

Are You Creating B2B Email Lists the Traditional Way?

August 19th, 2011 Merlin Francis No Comments

Most of our marketing efforts are measured basis the end result of our activities – number of responses to emails or number of registrations for our webinar. But what many marketers tend to forget is that it is their means that define their end, which means that if the lists they used to reach out for these activities are not well researched and targeted, the success of such activities is going to be questionable.


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Posted in B2B Marketing Online, B2B Sales, B2B marketing, Drip Marketing Campaigns, Inside Sales, Lead analytics | Tags: , , , , ,

Demand Generation Necessary For Lead Generation!

July 22nd, 2011 Merlin Francis 3 Comments

I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid observation.

In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed


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Posted in B2B marketing, Lead Generation, Lead Lifecycle Management, Marketing Automation | Tags: , , , , , ,

Marketing Automation Is No Genie In A Lamp!

July 1st, 2011 Merlin Francis 6 Comments

personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company.

Apart from clarity on the problem at hand and the possible solutions that will help resolve it, it is important to understand how adaptive your company and your resources would be to a solution. This will ensure, that you will buy a solution which is least disruptive in your work environment and yet delivers all that it promises.

In this post I would like to discuss, which kinds of companies or CMOs should never opt for a marketing automation solution….because for them, it would be both a waste time and money. If you think your company identifies itself with any of the below mentioned mindset descriptions, then maybe its time you gave up on even considering buying a marketing automation solution, unless of course you decide to change your outlook.


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Posted in B2B Sales, B2B marketing, Lead Generation, Lead Lifecycle Management, Marketing Automation | Tags: , , , , , , , ,

Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?

June 2nd, 2011 Teena Gomes 2 Comments

Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a difference, and of high quality), it is equally important to understand when this content needs to be shared with your prospective buyer. Give him too much too soon, and you might scare him away and too less and too far apart and he might forget you. The key is to strike the right balance without seeming like you are trying hard to sell.


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Posted in B2B Marketing Online, B2B marketing, Content Creation Strategies, Content Marketing, Lead Generation | Tags: , , , , , ,

4 Proven Ways For Generating Business Leads On LinkedIn

April 27th, 2011 Merlin Francis 5 Comments

In this post I will not discuss the report, but how B2B marketers can use the findings of this report to improve their lead generation efforts on LinkedIn.

Below are 4 ways of using LinkedIn to get the desired results -


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Posted in B2B Social Media Marketing, B2B marketing, Lead Generation | Tags: , , , , , , ,

DAMN! ROI!

February 25th, 2011 Merlin Francis 1 Comment

Wether we like or dismiss it, ROI measurement is going to be a key factor in deciding the performance of marketers and marketing agencies. In this post I share a few reasons on why ROI measurement can actually be a boon for a marketer.


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Posted in B2B marketing, Lead Generation, Marketing ROI | Tags: , , , , ,
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