Posts Tagged ‘generate leads’

When Should You Really Think About Marketing?

November 18th, 2011 Merlin Francis No Comments

I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company’s success story goes beyond the campaigns it creates.

In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand’s success story but your company’s successful history.


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Posted in B2B Marketing Online, B2B marketing, Marketing Operations, Marketing ROI | Tags: , , , , , , , , ,

From Action to Engagement: The Call2Action Button Comes of Age

October 14th, 2011 Shreesha 1 Comment

Call to actions are an integral part of all websites, over the years these little buttons or tabs urging a website visitor to act on the website, disclosing their interest and intent have moved from a basic ‘click here for more info’ or ‘contact us’ to tabs that are designed to engage a visitor.

The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc.
Today C2As are not just tabs that ask a visitor to act, but are key to providing an insight into the frame of mind of a prospect on the site. If used appropriately, C2As can become the perfect lead generation tools that help in engaging and converting a visitor.


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Posted in B2B Marketing Online, B2B marketing, Future trends, Lead Generation, Lead Nurturing, Web Content, online marketing | Tags: , , , , , , , , , , , , , , ,

Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor

October 7th, 2011 Teena Gomes 1 Comment

This post is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today – Steve Jobs. Apart from some of his remarkable innovations, Steve Jobs left his followers and fellow businessmen another legacy, his inspirational outlook towards life and his business acumen, which were often reflected in some of his memorable quotes.

I would like to take some of Steve’s stimulating views and see how I can apply them to B2B Marketing.

In this post I have tried to put down 5 valuable website marketing lessons that we can learn from Steve Jobs’.


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Posted in B2B Marketing Online, B2B marketing, Lead Generation, Web Content | Tags: , , , , , , ,

Are You Creating B2B Email Lists the Traditional Way?

August 19th, 2011 Merlin Francis No Comments

Most of our marketing efforts are measured basis the end result of our activities – number of responses to emails or number of registrations for our webinar. But what many marketers tend to forget is that it is their means that define their end, which means that if the lists they used to reach out for these activities are not well researched and targeted, the success of such activities is going to be questionable.


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Posted in B2B Marketing Online, B2B Sales, B2B marketing, Drip Marketing Campaigns, Inside Sales, Lead analytics | Tags: , , , , ,

Demand Generation Necessary For Lead Generation!

July 22nd, 2011 Merlin Francis 3 Comments

I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid observation.

In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed


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Posted in B2B marketing, Lead Generation, Lead Lifecycle Management, Marketing Automation | Tags: , , , , , ,

Marketing Automation Is No Genie In A Lamp!

July 1st, 2011 Merlin Francis 6 Comments

personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company.

Apart from clarity on the problem at hand and the possible solutions that will help resolve it, it is important to understand how adaptive your company and your resources would be to a solution. This will ensure, that you will buy a solution which is least disruptive in your work environment and yet delivers all that it promises.

In this post I would like to discuss, which kinds of companies or CMOs should never opt for a marketing automation solution….because for them, it would be both a waste time and money. If you think your company identifies itself with any of the below mentioned mindset descriptions, then maybe its time you gave up on even considering buying a marketing automation solution, unless of course you decide to change your outlook.


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Posted in B2B Sales, B2B marketing, Lead Generation, Lead Lifecycle Management, Marketing Automation | Tags: , , , , , , , ,

Inbound or Outbound – When It Really Matters

June 24th, 2011 Teena Gomes 5 Comments

I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea for today’s blog post. There is a lot of literature available online, including detailed reports that talk about inbound vs. outbound marketing and why the [...]


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Posted in B2B Marketing Online, B2B marketing, Content Creation Strategies, Content Marketing, online marketing | Tags: , , , , , , , ,

8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform

May 3rd, 2011 Merlin Francis 1 Comment

To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an effective B2B marketing platform.


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Posted in B2B Marketing Online, B2B Social Media Marketing, B2B Social media, B2B marketing, Lead Generation | Tags: , , , , ,

4 Proven Ways For Generating Business Leads On LinkedIn

April 27th, 2011 Merlin Francis 5 Comments

In this post I will not discuss the report, but how B2B marketers can use the findings of this report to improve their lead generation efforts on LinkedIn.

Below are 4 ways of using LinkedIn to get the desired results -


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Posted in B2B Social Media Marketing, B2B marketing, Lead Generation | Tags: , , , , , , ,

Once Upon A Time….Converted Leads Into Customers By Telling a Story

April 14th, 2011 Merlin Francis No Comments

Storytelling is a very popular concept in the B2C world. Advertisers and marketers have used storytelling effectively in their campaigns to build brand awareness and customer loyalty. In a B2C scenario it works because you have to relate to someone at an individual level, if your story appealed to this person, he will in all probability buy your product.

But can the same be replicated in a B2B scenario, where it is usually a group of individuals who decide on wether to buy that packaging machine or software subscription? Longer sales cycles also make story telling difficult, it is no mean task to grab someone’s interest and then keep entertaining them for months together.

So can this effective marketing technique be used within the B2B marketing limitations? Well the answer is yes, as long as you keep one thing in mind…


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Posted in B2B marketing, Drip Marketing Campaigns, Lead Nurturing | Tags: , , , , , , ,
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