Your website analytics tool tells you, there are thousands of people visiting your website every month, but you see very few actually fill in the contact form and disclose their identity – the other, almost 90% of your visitors (sometime back we did a research internally on our B2B clients and found – only 10% of the website visitors to a site, fill forms) leave your digital house, after consuming the information they wanted, without revealing their identity or their intent behind visiting your website.
Posts Tagged ‘Finding visitor intent’
Familiarity Breeds Success!!
Customizing the marketing or sales pitch to match a prospect’s personal taste is a great marketing strategy and one that rarely fails to give desired results.
Why Every B2B Company Needs Sales Analytics
Most analytics tools are more suited to B2C audiences and hence the talk of summary metrics (number of visit to a page) and Goal completes (who is buying, where are they dropping out etc) which are not quite as relevant from a B2B standpoint. What you need in a B2B environment is a system that can talk to both Sales and Marketing. The data should be actionable and provide consistent information. You need a tool that can identify potential prospects, give you some background to determine if they are qualified, allow you to reach out to them if needed and also interface with the CRM – and do all of this without requiring an army of people.
Decode Your Online Leads
Consciously or unconsciously, every visitor on your website leaves behind a set of clues, which if decoded, can easily convey a lot of information on the Lead and his intentions. This post tries to decode some of these clues, which provide greater insight on a visiting Lead.
Websites of the Future – Trends to look out for!
A more informed and evolved customer is slowly changing the way companies market their products – customization and customer centric approach is the future trend. How soon you get across to a customer with the information he is seeking is going to be key to the success of any company and its website.
From ‘Website’ analytics to ‘Lead’ analytics
The websites have undergone a major change, going beyond the static online brochure of the organization they used to be, they have emerged as a experiential hub for their visitors – with dynamic content and design that focus on the interests of the visitor giving every visitor a very customized experience.
In this changed scenario the old click statistics don’t help the marketer in understanding the visitor or the purpose of his visit. What marketers now need is a VISITOR SNAPSHOT.
