The Super Bowl, Patriots versus Giants, February 5th just 2 short weeks from the day they clinched the pinnacle spot in professional US Football. Bill Belichick and Tom Coughlin will spend the 2 weeks prior to the game planning game-day strategy. If you ask these coaches what’s their formula for success they’d tell you that it’s all in the fundamentals: planning, focus, and execution.
Posts Tagged ‘Email Marketing’
7 Must-dos When Generating Leads Through Email Marketing
According to Direct Marketing Association, ’2007 Response Rate Trends Report – Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads.
In its ’2009 Response Rate Report’ – DMA states, Thirty-five percent of marketing budgets were allocated to direct mail and response rates were higher than in previous years, perhaps as a result of better list management and more sophisticated targeting.
These figures clearly indicate that email marketing continues to be an integral part of any B2B marketing plan. Needless to say that the increase in number of spammers using this medium to clog the inboxes of users and with the social media emerging as the preferred channel of communication and building customer relationships – emails are slowly losing their sheen as a lead generation tool.
But if used wisely, this marketing channel still has a lot of potential to create awareness and generate leads for any B2B Company.
Below is a list of seven must-dos for generating quality leads through emails campaigns..
