Dear Readers, I write today’s post with a feeling of pride and excitement. I’m proud that LeadFormix is now part of CallidusCloud, the leader in sales effectiveness and cloud computing. I’m excited about LeadFormix’s prospects for the future, given the close synergies Callidus Software and LeadFormix share. CallidusCloud delivers a comprehensive SaaS suite designed to [...]
Posts Tagged ‘B2B Sales’
Don’t let your B2B Marketing lose steam this Holiday Season!
Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys [...]
When Should You Really Think About Marketing?
I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company’s success story goes beyond the campaigns it creates.
In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand’s success story but your company’s successful history.
6 reasons why your organization might need a Marketing Automation Solution
In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our fleeting attention, it is essential to know which of these merit the time and resources spent in exploring their worthiness and their relevance in our organization’s scheme of priorities.
This post is an effort to put down the kind of problems the marketing automation tool is capable of addressing and the kind of organizations who should opt for this solution, if it is in alignment with their overall objectives and budget constraints.
4 Building Blocks to Using Content for Lead Generation
Developing content for each sales stage shows buyers you really understand their challenges, and you want to help. It thoughtfully nurtures leads, giving them carefully crafted information at the right time. And it makes buyers more likely to continue consuming your information and begin building a relationship with you.
Marketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
How does a large organization get value out of its investment in a Marketing automation platform, which promised them increased ROI and improved revenue performance management, but is far from being a DIY tool. Especially when getting any value out of the tool involves a continuous process of hand holding, strategizing, education, exploration, resources, effort and time to accomplish.
Statistics show that most enterprises take at least 8 months to realize any ROI from their Marketing automation investment. This is one of the primary reasons why most Marketing Automation vendors today are aligned with consultants and large agencies to ensure a smooth transition and reduce the time for enterprises to get the desired value out of their marketing automation investment.
Demand Generation Necessary For Lead Generation!
I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid observation.
In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed
