Leveraging Pinterest for B2B Marketing: 6 Practical Tips

March 9th, 2012 No Comments

Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Social media, B2B Social Media Marketing, Content Marketing |

Why B2B Marketing is like the Oscars

February 28th, 2012 No Comments

“Tonight we set aside petty differences, forget old feuds and start new ones” said Bob Hope famously, hosting the Oscars in 1971. Year after year, for 84 years, the Oscars have been all about honoring the best in the world of cinema. As for the show, in its long run, it has reinvented itself many [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, online marketing | Tags: , ,

Bridge the gap between Marketing & Sales with Knowledge Management

February 21st, 2012 No Comments

Recently, I stumbled upon an interesting whitepaper series, authored by Dr. Andrew McAfee, a renowned Enterprise 2.0 champion. This series published by the Association for Information and Image Management (AIIM) explores the implementation of enterprise 2.0 (knowledge management) technologies in three key areas: connecting sales and marketing, fostering innovation, and enabling enterprise Q&A. Here are [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Sales, B2B Social media, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, Email Marketing, Future trends, Lead analytics, Lead Nurturing, Marketing Automation, Marketing Operations, Marketing ROI, online marketing | Tags: , , , , , , , ,

The Art and Science of E-Mail Marketing for Small Businesses

January 30th, 2012 No Comments

The Super Bowl, Patriots versus Giants, February 5th just 2 short weeks from the day they clinched the pinnacle spot in professional US Football. Bill Belichick and Tom Coughlin will spend the 2 weeks prior to the game planning game-day strategy. If you ask these coaches what’s their formula for success they’d tell you that it’s all in the fundamentals: planning, focus, and execution.


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Posted in B2B marketing, B2B Marketing Online, Content Marketing, Drip Marketing Campaigns, Email Marketing, Lead Cultivation, online marketing, Opportunity Generation, Web Content | Tags: , , , , , ,

Top Challenges Content Marketers Face

January 17th, 2012 No Comments

There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences.  With the genesis of the Internet and social media, every person has become a content producer – clicking on publish or share button [...]


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Posted in B2B Marketing Online, B2B Sales, B2B Social media, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, Marketing ROI, online marketing, SEO, Web Content | Tags: , , , ,

Joining the Cloud family to enable Sales effectiveness

January 12th, 2012 No Comments

Dear Readers, I write today’s post with a feeling of pride and excitement. I’m proud that LeadFormix is now part of CallidusCloud, the leader in sales effectiveness and cloud computing. I’m excited about LeadFormix’s prospects for the future, given the close synergies Callidus Software and LeadFormix share. CallidusCloud delivers a comprehensive SaaS suite designed to [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Sales, Content Marketing, Future trends, Lead Generation, Lead Lifecycle Management, Lead Nurturing, Marketing Automation, Marketing ROI, online marketing, Sales Analytics, Sales Enablement, Sales – Marketing Alignment | Tags: , , , , , , , , , , ,

Dr. Seuss’s Book of Nonsense for Marketers

December 19th, 2011 No Comments

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living. It’s a way of looking at life through the wrong end of a telescope, which is what I do, and that enables you to laugh at life’s realities.” Dr. Seuss That, as marketers, we thought, would be an apt way [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Social media, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, Lead Generation, Lead Nurturing, Lead Value, lead velocity, Lead Volume, Marketing Automation |

Top 14 Must-Do Content Strategies for 2012

December 13th, 2011 No Comments

Sure, we know content is king! Articles… Whitepapers… Case studies…Been there done that. Surely there are other content formats you can use! Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is based on statistics obtained from various [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Sales, B2B Social media, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, Email Marketing, Future trends, Lead Generation, Lead Lifecycle Management, Lead Qualification, online marketing, Sales – Marketing Alignment, Search Engine Marketing, SEO, Web Content |

4 Things B2B Marketers Should Focus on in 2012

December 2nd, 2011 No Comments

2012 is almost here and as I prepare myself to celebrate the holiday season with my family and friends, I can’t help but think of all the things I would like to achieve in the coming year. I think most B2B marketers would agree that for us, it feels like Christmas every time we manage [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Sales, B2B Social media, B2B Social Media Marketing, Content Creation Strategies, Content Marketing, Lead analytics, Lead Conversion, Marketing Automation, Marketing Operations, Marketing ROI, online marketing, Social CRM, Web Content | Tags: , , , , , , , , , , , , ,

Don’t let your B2B Marketing lose steam this Holiday Season!

November 28th, 2011 No Comments

Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys [...]


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Posted in B2B marketing, B2B Marketing Online, B2B Sales | Tags: , , , , ,
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